# Next-Gen Fitting Rooms The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech By Laura McQuarrie | Published 2023-02-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fit-xperience References: [prnewswire](https://www.prnewswire.com/news-releases/fitmatch-partners-with-savage-x-fenty-in-collaboration-with-intel-to-launch-a-new-in-store-fitting-room-experience-301751940.html) & [fitmatch.ai](http://fitmatch.ai/) Digital twin platform [FIT:MATCH](https://www.trendhunter.com/trends/fit-match), Savage X Fenty and [Intel](https://www.trendhunter.com/trends/Intel-manufacture) collaborated on a product called the The Fit Xperience, which invites shoppers to get scanned in an in-store fitting room using Intel's RealSense technology and the Intel Distribution of OpenVINO toolkit. With this technology, shoppers benefit from the option to be matched with the best-fitting Savage X styles based on their exact body shape. This innovative fitting room experience can only be had at Savage X Fenty retail stores, the first of which includes the brand's new Lenox Square Mall location in Atlanta, Georgia. Haniff Brown, Founder and CEO of FIT:MATCH, says "We truly believe this is the most frictionless in-store fitting experience on the market." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 81% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Body Scanning Technology:** Innovative body scanning technology in fitting rooms allows for personalized recommendations. - **Digital Twin Platforms:** Collaborations between retail brands and digital twin platforms help create seamless fitting experiences. - **Real-time Personalization:** Real-time feedback from fitting room technology allows for personalized product recommendations. ### Where This Applies - **Fashion Retail:** Fashion retailers are adopting technology to improve the in-store experience and stand out from competitors. - **Software Development:** Software developers are creating innovative tools for body scanning and personalized recommendations. - **Computer Hardware:** Collaborations between hardware companies and fashion retailers help create unique in-store experiences. ## Related on Trend Hunter - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md) - [Wearable At-Home Body Scanners](https://www.trendhunter.com/trends/at-home-body-scanner.md) - [AI-Powered Shoe Scanners](https://www.trendhunter.com/trends/aetrex.md)