# Makeup Pouch Packages The Fit Me Matte + Poreless Foundation Comes in a Travel-Ready Format By Laura McQuarrie | Published 2020-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fit-me-matte-poreless References: [allure](https://www.allure.com/gallery/best-new-makeup-products-april-2020) & [maybelline](https://www.maybelline.com/) Makeup foundation comes in many different forms but the product is typically packaged in tubes, pump dispensers and jars, which is exactly what makes Maybelline's [Fit](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer) Me Matte + Poreless Foundation a standout for its pouch packaging. The pouch version of the [Maybelline New York](https://www.trendhunter.com/trends/maybelline-face-the-difference) Fit Me Matte + Poreless Foundation is not only more compact than its conventionally packaged counterpart but also more environmentally friendly. As ever, the mattifying liquid is ideal for those with normal to oily skin and it is packed with micro-powders to control shine and offer a pore-blurring effect. Now that the [lightweight foundation](https://www.trendhunter.com/trends/lovb-lovb-cosmetics) is available in an especially travel-friendly format, it serves as a space-saving solution to free up valuable room in makeup bags and suitcases. Image Credit: Maybelline New York ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 72% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Pouch Packaging in Cosmetics:** Maybelline's Fit Me Matte + Poreless Foundation in pouch packaging demonstrates an opportunity for makeup brands to reduce waste and improve convenience for travelers. - **Environmentally Friendly Beauty Products:** The pouch packaging for Maybelline's Fit Me Matte + Poreless Foundation reflects a growing trend in the beauty industry towards reducing plastic waste. - **Compact and Travel-friendly Beauty Products:** Makeup lovers on-the-go will appreciate the convenient pouch packaging for Maybelline's Fit Me Matte + Poreless Foundation, revealing an opportunity for other beauty brands to improve portability of their products. ### Who This Affects Most - **Cosmetics:** Pouch packaging for makeup products like Maybelline's Fit Me Matte + Poreless Foundation could revolutionize the way beauty brands package and distribute their products, improving sustainability and convenience for their customers. - **Sustainable Packaging:** Maybelline's Fit Me Matte + Poreless Foundation highlights a growing trend in the cosmetics industry towards implementing sustainable packaging solutions and environmentally friendly practices. - **Travel and Tourism:** The compact pouch packaging for Maybelline's Fit Me Matte + Poreless Foundation is a game-changer for makeup enthusiasts who travel frequently, and could serve as an innovative marketing opportunity for travel and tourism companies. ## Related on Trend Hunter - [Miniature Makeup Packaging](https://www.trendhunter.com/trends/makeup-minis.md) - [Blurring Non-Comedogenic Foundations](https://www.trendhunter.com/trends/porefessional-foundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Refined Clean Beauty Foundations](https://www.trendhunter.com/trends/covergirl-clean-invisible-foundation.md)