# Bizarre Cat Gum Commercials This Spot for Fit Gum Will Confuse and Entertain You By Eric Westcott | Published 2014-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fit-gum References: [kotaku](http://kotaku.com/i-want-a-giant-cat-to-carry-me-to-work-too-1547856955) & [lotte-fits.jp](http://lotte-fits.jp/) Commuting to work in the morning is a brutal ritual, but if you pop in a [piece of 'Fit Gum,'](https://www.trendhunter.com/trends/liquid-core-edge) as this ad suggests, it will be as if you are being carried to work by a feline friend. The idea of having a furry friend commuting to work with you is sublime. No longer would you be required to stand cramped on a train, because a giant cat makes for the perfect bed. Even waiting to cross the street is a thing of the past. Your feline friend will be able to carry you over the street on top of the wires. Fit gum takes a [general love of cats](https://www.trendhunter.com/trends/whiskas-purradise) and blows it up to large proportions. Any cat lover would prefer to travel in style with their cat, while avoiding the hustle and bustle of the morning commute. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 32% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Commuting with Pets:** The idea of commuting with furry friends opens up opportunities for pet-friendly transportation services and pet-themed commuting products. - **Creative Advertising:** The use of bizarre and entertaining commercials, like the cat gum ad, creates opportunities for innovative and attention-grabbing advertising campaigns. - **Escaping the Morning Commute:** There is potential for disruptive innovations in the field of alternative commuting solutions that offer unique and enjoyable ways to navigate morning rush hours. ### Where This Applies - **Pet Transportation Services:** Pet transportation services can explore new options for commuters to travel with their beloved pets, providing a comfortable and convenient commuting experience. - **Marketing and Advertising:** Creative agencies can leverage unconventional and entertaining advertising techniques to engage and captivate audiences, generating effective brand awareness and messaging. - **Urban Mobility Solutions:** Urban mobility companies can devise innovative solutions that offer commuters unique ways to escape the monotony and stress of the morning commute. ## Related on Trend Hunter - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Humorous Cat Collectables](https://www.trendhunter.com/trends/tired-cats-gachapon.md) - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Sensory Cat Food Campaigns](https://www.trendhunter.com/trends/purradise.md)