# Ethereal Phantom Editorials The 'Ghostmother' by Fit for Print Magazine is Haunting By Alexandra Serrano | Published 2013-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fit-for-print-magazine References: [fashiongonerogue](http://fashiongonerogue.com/anais-pouliot-is-gothic-glam-for-herring-herring-fit-for-print/) & [fitforprintmag](http://www.fitforprintmag.com/) Herring & Herring’s new bi-annual publication, called Fit for Print Magazine, features this divine editorial piece that toys with the concept of [haunting beauty](https://www.trendhunter.com/trends/poltergeist-eau-du-parfum). Aptly titled 'Ghostmother,' this fashion spread stars Canadian supermodel Anais Pouliot. She poses as a pensive muse who seems to flirt with both life and death as she dons a variety of gowns that can best be described as [gothic, elegant and edgy](https://www.trendhunter.com/trends/the-october-collection). When taking a closer look, it is evident that the garments are ornate with brocade and embellished detailing worthy of this fantastic phantom. This feature in Fit for Print Magazine provides refreshing visuals as it strikes viewers with both unconventional beauty and [high opulent styles](https://www.trendhunter.com/trends/mcqueen-holiday-2025) -- a true beacon of aspirational fashion. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 52% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Haunting Beauty:** Opportunities for innovative beauty products and services that combine elegance with an edgy, gothic aesthetic. - **Ornate Detailing:** Disruptive innovation opportunities in the fashion industry to create garments with intricate embellishments and brocade. - **Unconventional Fashion:** Potential for innovative fashion brands to challenge traditional beauty standards and offer unique, aspirational styles. ### Where This Applies - **Beauty Products:** Industry opportunities for creating beauty products that cater to a gothic, edgy aesthetic. - **Fashion Design:** Disruptive innovation potential for fashion designers to experiment with intricate embellishments and ornate detailing. - **Fashion Media:** Opportunities for fashion magazines and publications to showcase unconventional and aspirational styles that challenge traditional beauty norms. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Ghostly Spiced Fragrances](https://www.trendhunter.com/trends/poltergeist-eau-du-parfum.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md)