# Cholesterol-Free Cheeses Fit Cheese Appeals to Consumers Who Face Cholesterol Challenges By Laura McQuarrie | Published 2022-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fit-cheese References: [prnewswire](https://www.prnewswire.co.uk/news-releases/there-s-a-new-cheese-on-the-block-cholesterol-free-fit-cheese-set-to-shake-up-the-uk-food-market-ahead-of-national-cheese-lover-s-day-on-20th-january-832581818.html) & [fitcheese](https://fitcheese.co.uk/)  Fit Cheese contains 80% less saturated fat than cheddar and has 15% less calories than cheddar and it is free from lactose and cholesterol. Made with traditional crafting methods, this product is high in polyunsaturated fats and it shares the benefits of British skimmed milk and added vegetable oil. The team behind Fit Cheese, which leveraged its expertise in the dairy industry, set out to create a product to satisfy consumers who are left wanting with [low-fat cheeses](https://www.trendhunter.com/trends/hard-cheese-slices). Fit Cheese melts and can be used in a wide range of ways to create [meals and snacks](https://www.trendhunter.com/trends/eat-happy-kitchen-cheese-bites), all in a way that helps to support those who want to better manage their cholesterol. Fit Cheese specifically speaks to consumers who are advised against eating [high-cholesterol foods like cheese](https://www.trendhunter.com/trends/daiya-foods-and-microsalt), as well as consumers ages 45 and up. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Low Cholesterol Cheese:** Opportunity to disrupt the traditional cheese industry by offering healthier options that cater to consumers with high cholesterol. - **Plant-based Cheese:** Opportunity to create innovative plant-based cheeses that are free from lactose, cholesterol, and saturated fats while still satisfying consumers' cheese cravings. - **Healthy Snacking:** Opportunity to tap into the growing demand for healthy snacking options by offering low-calorie, low-fat, and low-cholesterol cheese snacks. ### Industries Being Reshaped - **Dairy Industry:** Dairy companies can embrace low-cholesterol and plant-based cheese making to cater to conscious consumers. - **Health Food Industry:** Opportunity to innovative culinary experts and health food companies to create healthy snack offerings catering to the high-cholesterol challenged consumers. - **Senior Care Industry:** Senior Care service providers can introduce low-cholesterol cheese products in the seniors' diet plan to promote heart health while still fulfilling cheese cravings. ## Related on Trend Hunter - [High-Protein Reduced Fat Cheeses](https://www.trendhunter.com/trends/cathedral-city-high-protein.md) - [Plant-Based Mature Cheddar Cheeses](https://www.trendhunter.com/trends/supreme-cheddarton.md) - [Reduced Fat Protein-Packed Cheeses](https://www.trendhunter.com/trends/high-protein-half-fat-cheddar.md) - [Mature Reduced Fat Cheeses](https://www.trendhunter.com/trends/extra-mature-cheddar.md) - [Mature Alt Cheeses](https://www.trendhunter.com/trends/violife-cheddarton.md) - [High-Protein Cheeses](https://www.trendhunter.com/trends/high-protein-cheese.md) - [Olive Oil Cheeses](https://www.trendhunter.com/trends/olive-oil-cheese.md) - [Plant Milk-Based Cheese Products](https://www.trendhunter.com/trends/vevan-uncreamcheese.md) - [Free-From American Cheese Slices](https://www.trendhunter.com/trends/sargento-natural-american-cheese-slices.md)