# Movement-Focused Apparel Technologies Nike Unveils New Performance Apparel Innovation, FIT ADV By Niko Pajkovic | Published 2021-11-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fit-adv References: [hypebeast](https://hypebeast.com/2021/11/nike-launches-technical-apparel-innovation-upgrade-fit-adv) & [nike](http://nike.com) Sportswear giant [Nike](https://www.trendhunter.com/trends/innovation-efforts) has announced the launch of its latest apparel innovation, a breakthrough technology called FIT ADV. The new technology will join other familiar labels under Nike's FIT category, which stands for Functional Innovative Technologies, such as Dri-FIT and Storm-FIT. Described by the company as the “new pinnacle of Nike apparel performance,” FIT ADV is designed with sport-specific tailoring functions that emphasize athletic movement. The brand will utilize the new technology in several of its lines, from lifestyle collections to performance-based pieces. “It’s the ability to get incredibly specific and prescriptive about where technologies need to be, and then to have a little fun with how those technologies show up — say, highlighting the cooling zones with a pop of color, which, visually, can be compelling and beautiful," said Nike’s VP of [Apparel Innovation](https://www.trendhunter.com/trends/nothing-apparel), Janet Nichol's, referencing the endless applications for FIT ADV. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 47% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Movement-focused Apparel Technology:** FIT ADV marks a new level of apparel innovation designed with sport-specific tailoring functions to enhance athletic movement. - **Functional Innovative Technologies:** FIT ADV joins other Nike apparel technologies like Dri-FIT and Storm-FIT to create a category of functional, innovative technologies in sportswear. - **Sport-specific Tailoring Functions:** FIT ADV's sport-specific tailoring functions could be a trendsetter for athletic apparel brands looking for innovative ways to enhance movement and comfort. ### Where This Applies - **Sportswear:** Fit ADV marks a revolutionary technology in sportswear and could signal a new era of technology-driven performance wear. - **Fashion and Apparel:** FIT ADV represents an opportunity for fashion and apparel brands to invest in innovative performance technologies that enhance movement and comfort. - **Technology:** FIT ADV is an example of how technology can be used to enhance apparel designs to improve performance in ways previously impossible. ## Related on Trend Hunter - [Consolidated Sports Innovation Engines](https://www.trendhunter.com/trends/innovation-efforts.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Tech-Enhanced Athlete Wearables](https://www.trendhunter.com/trends/athletes-warmup-and-recovery.md) - [Thermal Stress-Monitoring Apparel](https://www.trendhunter.com/trends/mij-technology.md) - [Movement-Focused Womens Footwear](https://www.trendhunter.com/trends/fitflop.md) - [Olympic-Ready Elevated Footwear](https://www.trendhunter.com/trends/air-cushioning.md) - [Athletic Performance Essentials](https://www.trendhunter.com/trends/nike-running-collection.md) - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md)