# Fist-Bumping Cola Ads This Ad Encourages Friendship Through Age-Appropriate Handshaking Images By Ady Floyd | Published 2015-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fistbumping References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-coca-cola-embraces-fist-bump-and-gets-serious-about-true-friendship-164344) & [ca.adforum](http://ca.adforum.com/agency/6647642/press-releases/45241/coca-cola-embraces-the-fist-bump-and-gets-serious-about-true-friendship) [Coca-Cola's](https://www.trendhunter.com/trends/cocacola-family) creative fist-bumping ad promotes its campaign '#TrueFrienship' by showing different races exchanging youth-oriented handshakes. The main goal of this ad campaign is to relate to generation Z and inspire them to discard race-discriminating ideals. The ads feature two illustrated hands that represent two different races exchanging a fist-bumping handshake. This is a popular way for those of generation Z to greet each other, which makes it an extremely age-appropriate way to address an entire generation. This Coca-Cola ad was created in a playful and simple form that is easy to understand and still provides a powerful message. The simplicity aids in the youthful generation's understanding as well. By introducing these types of [ad campaigns](https://www.trendhunter.com/trends/mms-its-more-fun-together) to the young generation, it aims to eliminate race discrimination and increase friendship among all races, religions and ethnicity. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Youth-oriented Handshakes:** Disruptive innovation opportunity: Explore creative ways to incorporate youth-oriented handshakes in marketing campaigns to appeal to generation Z. - **Discarding Race-discriminating Ideals:** Disruptive innovation opportunity: Develop advertising strategies that aim to eliminate race discrimination and promote inclusivity among all races, religions, and ethnicities. - **Playful and Simple Ad Campaigns:** Disruptive innovation opportunity: Create ad campaigns that are easy to understand and resonate with the youthful generation while delivering a powerful message. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Integrate youth-oriented messaging and inclusive themes in beverage marketing campaigns to appeal to generation Z consumers and foster positive brand associations. - **Advertising Industry:** Disruptive innovation opportunity: Develop creative and socially conscious advertising strategies that challenge race-discriminating ideals to build brand loyalty among generation Z consumers. - **Youth and Lifestyle Brands:** Disruptive innovation opportunity: Collaborate with diverse youth and lifestyle brands to create inclusive ad campaigns that encourage friendship and break down barriers based on race, religion, and ethnicity. ## Related on Trend Hunter - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Togetherness Seltzer Campaigns](https://www.trendhunter.com/trends/grab-life-by-the-claw.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Meaningful Relationship-Encouraging Campaigns](https://www.trendhunter.com/trends/iceberg-vodka.md) - [Platform-Exclusive Sodas](https://www.trendhunter.com/trends/cocacola-happy-tears-zero-sugar.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Refreshing Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/beverage-campaign.md)