# Sushi Cologne Smell Like Dinner Wherever You Go By lourdes sanchez bayas | Published 2008-05-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fishy-perfumes-sushi-cologne-spray References: [perpetualkid](http://www.perpetualkid.com/index.asp?PageAction=VIEWPROD&ProdID=1700) If you love the smell of Japanese restaurants, then you'll be excited to know you can experience the aromas of white rice, seaweed and fish wherever you go. Demeter created a [sushi cologne](https://www.trendhunter.com/trends/will-levis-no-8) that seeks to transport a person to a special place or time. If the [smell of sushi](https://www.trendhunter.com/trends/mochi-milk-eau-de-parfum) brings you back to an amazing dinner with someone special, filled with pleasant memories and emotions, then this spray will help you relive the moment. **Implications** - The sushi scent smells exactly as one would expect, like [sticky white rice and seaweed](https://www.trendhunter.com/trends/riz-de-mangue) with a hint of ginger. Noticeably missing is the fish smell, as this may push customers away from the idea. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 8% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Scented Products:** Opportunity for companies to introduce new and unique scented products that transport people to a special place or experience. - **Food-inspired Fragrances:** New category of fragrances that offer an opportunity for companies to tap into the food industry and offer unique, niche scents beyond the traditional floral and fruity notes. - **Nostalgia Marketing:** Using scents and fragrances to tap into consumers' nostalgia and creating emotional connections through products and experiences. ### Industries Being Reshaped - **Personal Care:** Companies can capitalize on the trend of scented products by introducing new fragrances into the personal care industry. - **Food and Beverage:** Opportunity for food and beverage companies to introduce food-inspired fragrances to appeal to consumers' love for food and unique experiences. - **Marketing and Advertising:** Opportunity for companies in the marketing and advertising industry to create emotional connections with consumers using scent and nostalgia marketing. ## Related on Trend Hunter - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Bakery-Scented Perfumes](https://www.trendhunter.com/trends/the-eau-de-croissant.md) - [Croissant-Scented Perfumes](https://www.trendhunter.com/trends/eau-de-croissant.md) - [Wasabi-Inspired Home Fragrances](https://www.trendhunter.com/trends/wasabi-home-fragrance.md) - [Dive Bar-Scented Fragrances](https://www.trendhunter.com/trends/dive-barfume.md) - [Tofu-Inspired Fragrances](https://www.trendhunter.com/trends/baked-tofu-fragrance.md) - [Serene Matcha Fragrances](https://www.trendhunter.com/trends/matchabuya.md) - [Honey Sriracha Perfumes](https://www.trendhunter.com/trends/honey-sriracha-perfume.md)