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# Retro Northern Californian Illustrations
Fishkin Draws Retro Iconic Landmarks in San Francisco

By Tiffany | Published 2013-12-20 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fishkin
References: [laughingsquid](http://laughingsquid.com/illustrations-of-san-franciscos-iconic-sights-by-arin-fishkin/) & [mrsfishkin](http://www.mrsfishkin.com/collections/san-francisco)

San Francisco based local artist and designer Arin Fishkin has created an [illustrated series of retro prints](https://www.trendhunter.com/trends/sen-donnan) that feature her Northern Californian hometown. The illustrations feature her favorite and most iconic landmarks and sights of San Francisco.

The illustrations are printed on [fine matte velvet paper](https://www.trendhunter.com/trends/printed-decors) that are custom designed with the landmarks in mind, layered over with patterns. Fishkin's drawings demonstrate her love for the city through, "neighborhood gems featured in the series are my landmarks and the reason I’ve called [San Francisco home](https://www.trendhunter.com/trends/redwood-house) for 20 years. This is the San Francisco I love."

Some of the iconic spaces include local gems like Baker Beach, scenic bike route signs, a Mexican restaurant, the Castro Theater, a San Francisco Fast Pass, the Sutro Tower and other modes of transportation.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 61% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Retro Illustrations:** The popularity of retro illustrations is on the rise, presenting businesses with opportunities to incorporate nostalgic designs into their branding and marketing campaigns.
- **Localized Artwork:** There is a growing demand for artwork that celebrates local landmarks and symbols, offering businesses an opportunity to collaborate with artists and create merchandise that caters to specific regions.
- **Customized Designs:** The trend of custom-designed prints and patterns allows businesses to offer personalized products that resonate with consumers' unique preferences and interests.

### Where This Applies

- **Art and Design:** Art and design companies can tap into the trend of retro illustrations and localized artwork to create unique products and collaborations with artists.
- **Tourism and Hospitality:** Businesses in the tourism and hospitality industry can leverage the popularity of local landmarks and symbols to create merchandise, souvenirs, and experiences that cater to tourists.
- **E-commerce and Retail:** E-commerce platforms and retail stores can take advantage of the demand for customized designs by offering personalized prints and patterns in their product offerings.

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