# Tablets For Toddlers The Fisher-Price iXL is Touchscreen Technology for Kids By Marissa Liu | Published 2010-02-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/fisher-price-ixl References: [dvice](http://dvice.com/archives/2010/02/app-powered-tab.php) & [mediabistro](http://www.mediabistro.com/ebooknewser/childrens_books/ipad_for_kids_coming_from_mattel_152192.asp) [Mattel](https://www.trendhunter.com/trends/michael-myers-doll) has launched the [Fisher-Price](https://www.trendhunter.com/trends/sensory-bright-light-station) iXL Learning System. This tablet is a [portable learning and entertainment system](https://www.trendhunter.com/trends/tokidos-playcubes) that encompasses popular apps geared towards children such as Story Book, Game Player, Note Book, Art Studio, etc. The Fisher-Price iXL is compatible with both PCs and Macs and can be connected to a computer via USB. It allows users to add their own music and photos via MP3s and WMAs. **Implications** - As the use of technology increases, companies are looking to target younger demographics at an early stage. This creates a delicate, but strong brand connection with the person. This connection ultimately ensures that the target audience will have a preference for the product as they grow older and earn money. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 37% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Technology for Toddlers:** Companies are developing new products specifically designed to introduce young children to technology. - **Interactive Learning Systems:** Tablets and other devices are being designed to provide young children with educational content in an interactive way. - **Personalized Media for Kids:** Tablets designed for young children allow users to add their own music and photos, creating a more personalized experience. ### Who This Affects Most - **Toy and Game Manufacturing:** Companies in this industry are developing new products, like the Fisher-Price iXL, to introduce children to technology at a young age. - **Children's Media and Education:** This industry is creating interactive content specifically designed for tablets and other devices that are meant to be used by young children. - **Computer Hardware and Software:** Companies in this industry are developing tablets and software that are designed to be used by children, with parental controls and interactive features that enhance the user experience. ## Related on Trend Hunter - [Charming Child-Friendly Tablets](https://www.trendhunter.com/trends/tcl-tkee-mini.md) - [Entertaining Educational Tablets](https://www.trendhunter.com/trends/alcatel-joy-tab-kids-2.md) - [Child-Targeted Laptop Concepts](https://www.trendhunter.com/trends/compal-studybook.md) - [Child-Friendly Tablet Bundles](https://www.trendhunter.com/trends/samsung-galaxy-tab-a9-kids-edition.md) - [Educational AI-Powered Devices](https://www.trendhunter.com/trends/thinkpal-ai-tablet.md) - [Children-Friendly E-Readers](https://www.trendhunter.com/trends/kindle-colorsoft-kids.md) - [Portable Drawing Tablets](https://www.trendhunter.com/trends/portable-projector-for-kids.md) - [Interactive Educational Toy Lines](https://www.trendhunter.com/trends/educational-toy-line.md) - [Children-Focused Tech Lines](https://www.trendhunter.com/trends/technology-products-for-children.md)