# Sustainable Waterproof Footwear CCILU Unveils the Fish Water Shoes with an Eco Design By Amy Duong | Published 2023-08-10 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fish-water-shoes References: [designtaxi](https://designtaxi.com/news/424576/Fish-Scales-Plastic-Bottles-Are-Swimmingly-Upcycled-Into-Waterproof-Kicks/) & [greenplax-fish-3-in-1.kckb.st](https://greenplax-fish-3-in-1.kckb.st/454c49c2) Footwear imprint CCILU presents its new Fish Water shoes to continue pushing its efforts towards a greener future. The shoes are defined by their unique style and sustainable build that is made from [collected plastic bottles at the beach](https://www.trendhunter.com/trends/ocean-flex) and fish scales garnered from fish farms. Overall, the Fish Water shoes are resistant to odors, absorb shock, remain durable for long periods of time, and are [waterproof](https://www.trendhunter.com/trends/sitka-gear-crosscurrent-collection). Additionally, it is also [lightweight](https://www.trendhunter.com/trends/hey2o-collection) which makes it perfect for the summer, is breathable for comfort, and machine washable. Notably, the collagen that is extracted from fish scales is blended together with yarn to create a unique fabric insert to the shoes o return moisture and maintain air flow. Image Credit: CCILU ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 77% | Activity: 53% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Footwear:** CCILU's Fish Water shoes with an eco design use collected plastic bottles and fish scales for a sustainable build. - **Odor-resistant Shoes:** CCILU's Fish Water shoes are resistant to odors, keeping feet fresh for longer periods of time. - **Machine Washable Shoes:** CCILU's Fish Water shoes are machine washable, allowing for easy cleaning and maintenance. ### Industries Being Reshaped - **Footwear Manufacturing:** Footwear manufacturers can explore eco-friendly and sustainable designs like CCILU's Fish Water shoes. - **Outdoor Retail:** Outdoor retail stores can offer odor-resistant shoes like CCILU's Fish Water shoes to customers seeking freshness during outdoor activities. - **Textile Production:** Textile producers can explore innovative materials like fish scales blended with yarn, as seen in CCILU's Fish Water shoes. ## Related on Trend Hunter - [Halocline Waterproof Shoes](https://www.trendhunter.com/trends/waterproofshoe.md) - [Functional Mermaid-Inspired Sandals](https://www.trendhunter.com/trends/z1-design.md) - [Recycled Rope-Made Footwear](https://www.trendhunter.com/trends/shore.md) - [Sustainable 3D-Printed Footwear](https://www.trendhunter.com/trends/4dfwd-1.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Summer-Ready Woven Sneakers](https://www.trendhunter.com/trends/watercat-sneaker.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Waterproof Fishing Fashion Ranges](https://www.trendhunter.com/trends/sitka-gear-crosscurrent-collection.md)