# Fish Sorbet Dessert Pacojet By Alex Covert | Published 2008-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fish-sorbet-dessert-pacojet References: [dvice](http://dvice.com/archives/2008/01/ever_fancy_a_po.php) & [pacojet](http://pacojet.com/) It's called Pacojet and it is a monster of a blender. Touting themselves as a 'breakthrough in [food processing technology](https://www.trendhunter.com/trends/icreamlab),' Pacojet was designed to create [frozen desserts](https://www.trendhunter.com/trends/ninja-swirl-by-creami) - all you have to do is freeze something (like a whole fish) and run it through the machine to create a... well... fish sorbet. They call it 'pacotizing'. Talk about niche marketing! $3450USD. **Implications** - In the food industry, products that appeal to a niche market, function best if they are thought of in terms of the marketing possibilities, rather than as simply a product in themselves. Consumers at large are attracted to bizarre or extremely expensive products mostly for their buzz factor. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Niche Food Processing Equipment:** The trend of developing specialized and innovative food processing equipment that caters to a unique market niche. - **Unconventional Frozen Desserts:** The trend of creating frozen desserts from unconventional ingredients and flavors such as whole fish or savory flavors. - **Pacotizing:** The trend of marketing the unique process of pacotizing as a selling point for frozen desserts. ### Where This Applies - **Food Processing Equipment Manufacturing:** The industry that designs and manufactures innovative food processing equipment to cater to specific niche markets. - **Frozen Dessert Manufacturing:** The industry that produces unconventional and unique frozen desserts using specialized equipment and techniques. - **Culinary Innovation and Research:** The industry that researches and develops unique techniques and flavors to create unconventional frozen desserts using specialized equipment. ## Related on Trend Hunter - [Portable Frozen Treat Makers](https://www.trendhunter.com/trends/frozen-treat1.md) - [Automated Frozen Treat Makers](https://www.trendhunter.com/trends/ninja-creami-deluxe.md) - [Automated Ice Cream Makers](https://www.trendhunter.com/trends/homemade-ice-cream-machine.md) - [Portable Ice Cream Makers](https://www.trendhunter.com/trends/cocinare-krush.md) - [Poppable Dessert Pearls](https://www.trendhunter.com/trends/dessert-pearls.md) - [Dual-Purpose Ice Cream Makers](https://www.trendhunter.com/trends/soffice.md) - [Flash Freezing Machines](https://www.trendhunter.com/trends/ufrost.md) - [Automated Countertop Dessert Makers](https://www.trendhunter.com/trends/ninja-nc201-creami-breeze.md) - [Ice Cream Maker Wands](https://www.trendhunter.com/trends/fastfreeze-ice-cream-maker.md)