# Fish Skin Dog Snacks The 'Truly Naturals Crunchy Fish Rolls' from Lily's Kitchen Remove Tartar By Laura McQuarrie | Published 2017-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fish-rolls References: [lilyskitchen](https://www.lilyskitchen.co.uk/products/dog/dog-treats/item/truly-naturals-crunchy-fish-rolls?utm_source=LilysKitchenNews&utm_medium=email&utm_campaign=20171007-uk-productlaunch-trulynaturalsnewflavours7October2017) [Lily's Kitchen](https://www.trendhunter.com/trends/halloween-pet-foods) recently introduced 'Crunchy Fish Rolls' snacks for dogs as a way to entertain and nourish one's pet, as well as promote good dental care for dogs. As the snacks are rough, crunchy and made with [sustainably caught white fish](https://www.trendhunter.com/trends/freezedried-just-salmon-for-pets), the omega-rich snacks help to support a shiny coat, healthy cognitive functions, as well as [remove tartar](https://www.trendhunter.com/trends/pupgum). The dog treats are free from chemicals and preservatives, and as Lily's Kitchen notes: "these treats are free from artificial flavourings, colourings and other nasty additives, so your dog’s less likely to become over excited (or badly behaved) after a treat." As well as introducing its all-new Crunchy Fish Rolls as part of its Truly Naturals line, Lily's Kitchen also unveiled Chewy Beef Gnaws and Chewy Capelin Bites. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 7% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Sustainable Pet Treats:** Opportunity to innovate the pet food industry by sourcing environmentally-friendly ingredients for pet treats. - **Oral Health for Dogs:** Opportunity to develop innovative dog snacks that promote good dental care and remove tartar. - **Chemical-free Pet Products:** Opportunity to create innovative pet products free from artificial flavourings, colourings and other nasty additives. ### Industries Being Reshaped - **Pet Food Industry:** The pet food industry can innovate by sourcing more sustainable ingredients for pet treats, and promoting good dental care for pets. - **Natural and Organic Food Industry:** The natural and organic food industry can innovate by developing more pet food products that are chemical-free, and support pet health. - **Veterinary Industry:** The veterinary industry can innovate by developing new and better ways to promote good dental health for pets through innovative pet treats and products. ## Related on Trend Hunter - [Movement-Based Dental Treats](https://www.trendhunter.com/trends/stella-and-chewys.md) - [Kelp-Powered Dental Chews](https://www.trendhunter.com/trends/daily-dental-support.md) - [Seaweed-Based Dental Supplements](https://www.trendhunter.com/trends/dental-powder.md) - [Plaque-Fighting Dog Dental Chews](https://www.trendhunter.com/trends/plaque-patrol.md) - [Bug-Based Dog Dental Chews](https://www.trendhunter.com/trends/dental-chews-for-dogs.md) - [Wintery Pet Product Ranges](https://www.trendhunter.com/trends/lilys-kitchen.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Premium Dental Dog Chews](https://www.trendhunter.com/trends/dental-dog-chew.md) - [Sashimi-Quality Salmon Treats](https://www.trendhunter.com/trends/finfare-pet-foods.md)