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# Fishy Bookmarks
The Fish Page Clip is a Cute and Easy Way to Mark Your Spot

By Meghan Young | Published 2010-09-07 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/fish-page-clip
References: [bookofjoe](http://www.bookofjoe.com/2010/09/fish-page-clip.html) & [store.shopping.yahoo.co.jp](http://store.shopping.yahoo.co.jp/foronefirst/0290334.html)

School starts this week and it's important to have to coolest, most unique [stationary on hand](https://www.trendhunter.com/trends/dumpstuder-pencil-holders), like the Fish Page Clip. Although this might not be considered a traditional school necessity, it will certainly provide a cute and easy way to mark your spot in [texts and books](https://www.trendhunter.com/trends/bookmarker-table).

Sold for 399円 per pack, the Fish Page Clip features a simple design made out of metal. I'm more than sure that kids will be clamoring up to you wanting to know where you got these clips from.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 3% | Activity: 1% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Novelty Bookmarks:** Opportunity to innovate new and creative designs for bookmarks that appeal to students and avid readers alike.
- **Custom School Supplies:** Disruptive innovation potential for personalized school supplies that students can choose and customize to their liking.
- **Functional Stationery:** Opportunities to create stationery products that serve a dual purpose of providing functionality and visual appeal.

### Industries Being Reshaped

- **Stationery:** Manufacturers should incorporate creative designs into their traditional portfolio of stationery products to attract a younger demographic.
- **E-commerce:** Online retailers should include customizable and personalized stationery products to target school-going children and their parents.
- **Bookstores:** Bookstores can increase revenue by offering creative, novelty bookmarks and other school supplies to complement their range of books.

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