# Dapper Seafood Packaging This Fish Packaging Design Aims to Meld Tradition with Modernity By Rebecca Byers | Published 2015-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fish-packaging-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/04/peetri-loheari-fish-packaging.html) & [koor.eu](http://www.koor.eu/home) This fish packaging design is a functional way to communicate the brand's dedication to the traditional cooking methods of the product. The Peetri Lõheäri brand of seafood was given a makeover thanks to KOOR Packaging Design, who infused the design with a hint of sleek modernity. The Peetri Lõheäri fish packaging design reads that the seafood is "smoked just like the old days," which reaffirms the brand's interest in presenting itself as a fresh take on tradition. By presenting a [contemporary branding identity](https://www.trendhunter.com/trends/higgidy) on supermarket shelves, this seafood brand is able to differentiate itself from the lesser brands whose meats are packaged in [Styrofoam sleeves and plastic wrap](https://www.trendhunter.com/trends/placon-crystal-seal-delectables). In this way, Peetri Lõheäri is able to establish itself as a brand that cares about quality and in what condition the product will be in once it has been carried home. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Tradition-meets-modernity Packaging Design:** This trend offers disruptive innovation opportunities for brands to showcase their dedication to tradition while incorporating sleek and modern elements into their packaging designs. - **Brand Identity Differentiation:** This trend offers disruptive innovation opportunities for brands to stand out on supermarket shelves by presenting a contemporary branding identity that sets them apart from competitors. - **Quality-focused Packaging:** This trend offers disruptive innovation opportunities for brands to emphasize their commitment to product quality and the condition in which it will be delivered to customers. ### Sectors Adopting This - **Seafood Packaging:** This industry can explore innovative ways to merge traditional and modern elements in packaging designs to enhance brand image and attract customers. - **Food Packaging:** This industry can capitalize on the trend of brand identity differentiation to create unique and eye-catching packaging designs that help products stand out on shelves. - **Consumer Goods:** This industry can leverage quality-focused packaging to enhance the perceived value and trustworthiness of their products, leading to increased customer loyalty. ## Related on Trend Hunter - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [High-Function Fish Packaging](https://www.trendhunter.com/trends/sudpack.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md)