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# Sea Creature Shoots
Maurizio Fantini's Fish & Fashion Photo Series is a Study of Shapes

By Meghan Young | Published 2011-03-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/fish-fashion
References: [behance.net](http://www.behance.net/gallery/Fish-Fashion/887396) & [mauriziofantini.it](http://www.mauriziofantini.it)

The Fish & Fashion photo series is interesting for a few reasons, but the primary reason is the comparison between the idea of fish and fashion, which encourages you to look at each image to try to understand why one is (or could be) related to the other.

Photographed by Bologna, Italy-based Maurizio Fantini, the Fish & Fashion photo series is, surprisingly, not filled with sea creatures. Instead, it occupies a [minimalist setting](https://www.trendhunter.com/trends/still-life-1) that makes you focus on the model and the [clothes and accessories](https://www.trendhunter.com/trends/shapes-we-take) she is wearing.

Subtitled with 'a pure styling,' the purpose of the Fish & Fashion photo series is to hone in on how the model's outfits were put together. Look closer and you will see how the creative styling seems to mimic the [shapes and aesthetics of fish](https://www.trendhunter.com/trends/nonhuman-life).

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 99% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Fish-inspired Fashion:** There is a disruptive innovation opportunity to create a fashion line that takes inspiration from the shapes and aesthetics of fish.
- **Minimalist Fashion Photography:** By focusing on the model and the clothes in a minimalist setting, there is an opportunity to disrupt the traditional approach to fashion photography.
- **Creative Styling Techniques:** Exploring and experimenting with creative styling techniques can lead to disruptive innovations in the fashion industry.

### Industries Being Reshaped

- **Fashion:** Incorporating fish-inspired elements into fashion designs can create disruptive innovations in the fashion industry.
- **Photography:** Adopting a minimalist approach in fashion photography can disrupt the traditional norms and aesthetics of the industry.
- **Styling:** Exploring and implementing creative styling techniques can lead to disruptive innovations in the styling industry.

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