# Invasive Fish Dog Treats Pezzy Pets' Novel Protein Pet Treats Use Silver Carp, Devil Fish and More By Laura McQuarrie | Published 2026-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fish-dog-treats References: [newhope](https://www.newhope.com/newtopia-now/pezzy-pets-turns-invasive-species-into-sustainable-success) & [pezzypets](https://pezzypets.com/products/pezzy-combo-pack-lionfish)  From salmon and cod to sardines, the market is full of [fish dog treats](https://www.trendhunter.com/trends/crunchy-fish-bites) that are packed with protein, rich in nutrients and full of flavors pets crave, but Pezzy Pets takes a different approach by focusing on sourcing novel protein from invasive species. Working with small-scale fishers and hunters, Pezzy Pets produces clean-label, [single-ingredient treats](https://www.trendhunter.com/trends/freezedried-just-salmon-for-pets) that support the livelihood of fishermen and help to bring balance back to ecosystems and native fisheries overwhelmed by invasive fish species. The brand's air-dried Devil Fish Strips, which originate from Southern Mexico, are abundant in protein, low in fat, free from fillers and additives, and packaged in 100% compostable packaging. Similarly, the crispy and nutritious 100% Lionfish Sticks come from the Caribbean and are useful for treating dogs with [specific food allergies](https://www.trendhunter.com/trends/premium-pet-treats). ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 77% | Activity: 81% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Invasive Protein Upcycling:** Overabundant species are being reframed as premium pet nutrition, creating new value chains from ecological management challenges. - **Single-ingredient Pet Treats:** Minimal formulations are gaining relevance as pet owners seek transparent products suited to allergies, sensitivities and clean-label preferences. - **Compostable Pet Packaging:** Sustainable packaging is extending into pet care, pairing waste-reducing materials with products positioned around environmental responsibility. ### Where This Applies - **Pet Food:** Novel protein formats are expanding category differentiation as brands respond to demand for functional, sustainable and allergy-conscious pet products. - **Fisheries:** Small-scale harvesting networks can gain alternative revenue streams when invasive catch is redirected into consumer packaged goods. - **Sustainable Packaging:** Compostable materials are becoming a stronger companion to eco-focused products, reinforcing circularity across niche consumer markets. ## Related on Trend Hunter - [Educational Invasive Species Kits](https://www.trendhunter.com/trends/invasion.md) - [Crab-Based Cat Foods](https://www.trendhunter.com/trends/fil-blu.md) - [Salmon-Spotting River Gates](https://www.trendhunter.com/trends/fish-gate.md) - [Crab-Flavored Whiskeys](https://www.trendhunter.com/trends/crab-trapper.md) - [Crab-Based Dog Treats](https://www.trendhunter.com/trends/green-monstah.md) - [Sustainably Sourced Venison Links](https://www.trendhunter.com/trends/patagonia-provisions.md) - [Funneled Murder Hornet Traps](https://www.trendhunter.com/trends/jabeprode-trap.md) - [Bio-Concrete Tiles](https://www.trendhunter.com/trends/bioconcrete-tiles.md) - [Sustainable Deer Skin Watches](https://www.trendhunter.com/trends/cervo-volante.md)