# Fish Stick-Topped Pizzas The New Fish Deluxe Pizza from Domino's Celebrates Chinese New Year By Katherine Pendrill | Published 2016-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fish-deluxe References: [brandeating](http://www.brandeating.com/2016/02/dominos-chinas-new-pizza-is-topped-with-fish-shaped-fish-sticks.html) & [dominos.cn](http://www.dominos.com.cn/Home/Pizza) To celebrate Chinese New Year, [Domino's China](https://www.trendhunter.com/trends/wreath-pizza) developed a new menu item called the [Fish Deluxe pizza](https://www.trendhunter.com/trends/grass-turtle-pizza). Not only does the new dish appeal to Chinese taste preferences, but it also represents a nod to some of the traditions surrounding Chinese New Year. The new Fish Deluxe Pizza is a festive dish decorated with breaded fish sticks around the edges. The golden-fried fish sticks come in the shape of fish, which are considered lucky in Chinese culture because their scales are said to ressemble money. The rest of the pizza is topped with a mix of corn, green peppers, French lardons, cherry tomatoes and pepperoni. In addition to the Fish Deluxe Pizza, there is another seafood offering called the Shrimp & Crab Deluxe pizza. This dish sticks with the same seafood theme and features claw-shaped crab bites and shrimp. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 6% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seafood Pizza:** The trend of incorporating seafood into pizza toppings creates an opportunity for innovative flavor combinations. - **Cultural Celebrations:** Creating menu items that celebrate cultural events like Chinese New Year allows businesses to tap into specific market segments and showcase their diversity. - **Creative Toppings:** Exploring unique and unexpected toppings, such as fish sticks or claw-shaped crab bites, can differentiate a pizza brand and attract adventurous eaters. ### Who This Affects Most - **Pizza Delivery:** Pizza delivery chains can leverage the trend of seafood pizzas to expand their menu offerings and cater to customers who enjoy diverse flavors. - **Restaurant Chains:** Restaurant chains can capitalize on cultural celebrations by introducing limited-time menu items that resonate with specific communities, fostering engagement and loyalty. - **Food Innovation:** Food innovators and culinary professionals can explore creative toppings and flavors to push the boundaries of pizza and cater to consumer demand for unique dining experiences. ## Related on Trend Hunter - [Street Dish-Inspired Pizzas](https://www.trendhunter.com/trends/fish-n-chip-pizza.md) - [Savory Wreath-Shaped Pizzas](https://www.trendhunter.com/trends/wreath-pizza.md) - [Seafood Dumpling-Topped Pizzas](https://www.trendhunter.com/trends/dim-sum-pizza.md) - [Edge-to-Edge Pepperoni Pizzas](https://www.trendhunter.com/trends/pepperoni-deluxe-pizza.md) - [Seafood Lovers QSR Pizzas](https://www.trendhunter.com/trends/ultimate-seafood-pizza.md) - [Holiday-Ready Pizza Menus](https://www.trendhunter.com/trends/dominos-festive-range.md) - [Frog-Topped QSR Pizzas](https://www.trendhunter.com/trends/goblin-pizza.md) - [Fried Chicken Burger Pizzas](https://www.trendhunter.com/trends/fried-chicken-burger-pizza.md) - [Celebratory Cherry Blossom Pizzas](https://www.trendhunter.com/trends/sakura-pizza.md)