# Aquatic Collagen Drinks JVOOV's Citrus-Flavored Beverages Feature Hydrolyzed Fish Collagen By Jana Pijak | Published 2017-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fish-collagen References: [amazon](https://www.amazon.com/Premium-Fish-Collagen-Drink-Citrus-Flavored/dp/B0753LYQB5?tag=trenhunt0f-20) JVOOV's Fish Collagen beauty beverage is citrus-flavored, and aims to brighten and renew tired or dull skin. "Hydrolyzed collagen also supports the health of the joints as it provides cushion and reduces joint aches and pains," making this product versatile for those seeking to feel younger in addition to looking more youthful. Additionally, JVOOV's Fish Collagen drink aids in strengthening hair and nails, thanks to its purified Rocky Mountain water ingredients, as well as its green tea extracts which also encourage a natural detox process. This unique beauty beverage speaks to consumers' growing desire for [collagen-boosting health products](https://www.trendhunter.com/trends/liftactiv-collagen-supplements). Rather than investing in invasive anti-aging procedures, consumers are replacing pricey surgeries with [natural remedies](https://www.trendhunter.com/trends/natures-sunshine-1) such as this one, and JVOOV's added citrus flavoring helps set its product apart from competing brands. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Collagen-boosting Beverages:** The use of hydrolyzed fish collagen to promote youthful skin, and stronger hair and nails in beauty beverages is a disruptive innovation opportunity in the health and beauty industry. - **Natural Anti-aging Remedies:** The trend of replacing invasive anti-aging procedures with natural remedies such as collagen-boosting beauty beverages presents a disruptive innovation opportunity in the health and beauty industry. - **Flavored Beauty Beverages:** The use of citrus flavoring to differentiate collagen-boosting beauty beverages from the competition is a disruptive innovation opportunity in the beverage industry. ### Where This Applies - **Health and Beauty:** The use of hydrolyzed fish collagen in beauty beverages presents a disruptive innovation opportunity in the health and beauty industry. - **Beverage:** The trend of collagen-boosting beauty beverages presents a disruptive innovation opportunity in the beverage industry. - **Food and Beverage:** The trend of natural anti-aging remedies presents a disruptive innovation opportunity in the food and beverage industry. ## Related on Trend Hunter - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Functional Beverage Collagen Ingredients](https://www.trendhunter.com/trends/morikol-marine-collagen.md) - [Muscle-Supporting Collagen Supplements](https://www.trendhunter.com/trends/revive-collagen-1.md) - [Edible Collagen Jelly Sticks](https://www.trendhunter.com/trends/collagen-jelly-stick.md) - [Collagen Tea Beverages](https://www.trendhunter.com/trends/pretty-tasty.md) - [Collagen-Enhanced Sparkling Teas](https://www.trendhunter.com/trends/collagen-supplement-beverage.md) - [Collagen-Infused Hemp Beverages](https://www.trendhunter.com/trends/collagen-hemp-beverage.md) - [Ingestible Liquid Collagen Supplements](https://www.trendhunter.com/trends/revive-collagen.md) - [Collagen Booster Shots](https://www.trendhunter.com/trends/vegan-collagen-boost.md)