# Modern Seafood Restaurants This Fish and Chip Shop Boasts a Pristine Visual Branding Identity By Rebecca Byers | Published 2015-04-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fish-and-chip-shop References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/21/the-good-fish-restaurant-branding-by-swear-words/) & [swearwords.au](http://www.swearwords.com.au/design-branding/the-good-fish) The Good Fish Co is a fish and chip shop located on the southwest coast of Australia. The pristine shop boasts an ultramodern visual branding identity that exude the eatery's brand of quality ingredients from [sustainable sources](https://www.trendhunter.com/trends/traceable-caviar). The Good Fish Co tapped Australian creative firm Swear Words to create a stunning interior design and series of promotional materials for tables such as [dipping sauce packaging](https://www.trendhunter.com/trends/fish-and-chips-sauce), wax paper featuring a pattern of the blue nautical logo. The interior of the ship also boasts larger than life decals of the realistic looking fishy logo. By brandishing a visual identity that is bright and inviting, this local fish and chip shop is sure to stand out as a fresh and delicious choice for diners. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 76% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Sustainable Seafood Sourcing:** Opportunity for seafood restaurants to differentiate themselves by highlighting their commitment to using high-quality, sustainably sourced ingredients. - **Modern Interior Design:** Opportunity for creative firms to collaborate with restaurants to create visually stunning and inviting spaces that enhance the dining experience. - **Customized Branding Materials:** Opportunity for designers to create unique and eye-catching packaging and promotional materials that reflect the restaurant's brand identity. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can benefit from incorporating modern and sustainable design practices to attract customers looking for unique dining experiences. - **Graphic Design:** The graphic design industry can offer its expertise in creating customized branding materials that leave a lasting impression on customers. - **Sustainable Food:** The sustainable food industry can collaborate with restaurants to promote the importance of using sustainably sourced ingredients in the culinary world. ## Related on Trend Hunter - [Camp-Inspired Seafood Shacks](https://www.trendhunter.com/trends/mystic-fish-camp.md) - [Responsibly Sourced Fish Fillets](https://www.trendhunter.com/trends/responsiblysourced-fish-fillets.md) - [Tinned Sea Treats](https://www.trendhunter.com/trends/tiny-fish-co.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Maritime-Inspired Bright Restaurants](https://www.trendhunter.com/trends/home-studios.md) - [Tinned Fish Snack Bars](https://www.trendhunter.com/trends/fishwife-snack-bar-shop.md) - [Restaurant-Inspired Seafood Products](https://www.trendhunter.com/trends/youngs-gastro.md) - [Asian Cuisine Seafood Meals](https://www.trendhunter.com/trends/fish-said-fred-oven-ready.md)