# Plant-Based Sushi Substitutes Ocean Hugger Foods is Developing Veggie-Based Fish Alternatives By Laura McQuarrie | Published 2018-09-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/fish-alternatives References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/12128-whats-next-from-the-company-behind-tomato-based-tuna) & [oceanhuggerfoods](https://oceanhuggerfoods.com/in-development/) There are now countless brands that are developing completely meatless replacements for white and red meat, but few are as focused on providing sustainable, ethical fish alternatives as Ocean Hugger Foods. The company previously introduced an innovative tomato-based tuna substitute called 'Ahimi' that can now be found through Whole Foods, as well as restaurants and cafeterias. As far as what's next for the company, it is currently developing other fish alternatives, including an eggplant-based alternative to eel and a carrot-based salmon substitute. Ocean Hugger Foods; CEO David Benzaquen notes that "our ingredients are super simple, and people are moving toward more vegetables on the plate." As well as helping to put veggies front and center on consumers' plates, these innovative fish alternatives also spotlight clean, affordable substitutes. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Fish Alternatives:** Developing veggie-based alternatives to fish products. - **Plant-based Seafood:** Creating innovative substitutes for popular seafood dishes. - **Ethical Food Choices:** Focusing on sustainable, ethical alternatives to traditional meat and fish. ### Who This Affects Most - **Food Service:** Opportunity to replace traditional seafood menu items with plant-based alternatives. - **Grocery Retail:** Demand for sustainable fish alternatives creates a market for innovative products in grocery stores. - **Alternative Protein:** Plant-based seafood alternatives provide a disruptive innovation opportunity in the alternative protein industry. ## Related on Trend Hunter - [Whole-Cut Plant-Based Tuna](https://www.trendhunter.com/trends/impact-food.md) - [Plant-Based Foodservice Sashimis](https://www.trendhunter.com/trends/plantbased-tuna-sashimi.md) - [Seaweed-Based Salmon Alternatives](https://www.trendhunter.com/trends/salmon-substitute.md) - [Climate-Friendly Salmon Alternatives](https://www.trendhunter.com/trends/salmoonish.md) - [Whole-Cut Plant-Based Salmon](https://www.trendhunter.com/trends/wholecut-plantbased-salmon.md) - [Plant-Based Seafood Alternatives](https://www.trendhunter.com/trends/plant-based-fish-dishes.md) - [Vegan Sashimi Alternatives](https://www.trendhunter.com/trends/vegan-sashimi.md) - [Omega-Rich Tuna Alternatives](https://www.trendhunter.com/trends/future-farm-tuna.md) - [Plant-Based Tuna Cubes](https://www.trendhunter.com/trends/current-tuna.md)