# Fresh Fishing Lure Ads This Clever and Simple Fish Ad Promoting Fresh Fish Delivery is on Point By Alyson Wyers | Published 2014-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fish-ad References: [adeevee](http://www.adeevee.com/2014/07/poisson-frais-fresh-fish-print/) & [poissonfrais.fr](http://poissonfrais.fr) This clever fish ad demonstrates just how fresh this [fishing operation's catches](https://www.trendhunter.com/trends/fish-fixe) are. Based out of France, Poisson Frais (or Fresh Fish) is using this [print advertising campaign](https://www.trendhunter.com/trends/dreamies-treats) to show how their fish gets from their boats to your place in under 24 hours. The fish ad features a fork whose prongs are shaped to look like a trident at the end. The prongs also each individually form fishing lures buy curling at the end. A tool typically used to poach fish, the brilliant imagery gets the job done. The art director and copywriter for this food-focused fish campaign is Helena Colin. While very simplistic, this poster gets its point across and is extremely effective. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 52% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Simplistic Advertising Campaigns:** There is an opportunity for businesses to create advertising campaigns that use clever and simple imagery to effectively convey their message. - **Focus on Freshness:** The trend of emphasizing the freshness of products, like in the fish ad, presents an opportunity for businesses to highlight the quality and timely delivery of their offerings. - **Creative Use of Imagery:** Innovative and creative use of imagery, such as transforming everyday objects into representations of the product, can be a disruptive advertising strategy. ### Who This Affects Most - **Food Delivery Services:** Food delivery services have the potential to leverage the trend of highlighting freshness and timely delivery to stand out from the competition. - **Outdoor Recreation and Fishing:** The fishing industry can explore disruptive innovations by incorporating creative imagery and marketing campaigns that portray their products as fresh and high-quality. - **Graphic Design and Advertising:** The graphic design and advertising industries can take inspiration from the simplistic yet effective fish ad, showcasing how impactful clever imagery can be in capturing attention and conveying a message. ## Related on Trend Hunter - [Responsibly Sourced Fish Fillets](https://www.trendhunter.com/trends/responsiblysourced-fish-fillets.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Asian Cuisine Seafood Meals](https://www.trendhunter.com/trends/fish-said-fred-oven-ready.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [All-in-One Fishing System](https://www.trendhunter.com/trends/worming-catch-and-capture.md) - [Investor-Focused Seafood Brand Strategies](https://www.trendhunter.com/trends/dragons-den.md)