# Community-Focused Breastfeeding Apps The Mother's Milk Messaging App Supports First-Time Mothers By Katherine Pendrill | Published 2016-06-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/firsttime-mothers References: [aspph.org](http://www.aspph.org/colorado-breastfeeding-app-shows-promise-in-supporting-first-time-mothers/) & [cuanschutztoday.org](http://cuanschutztoday.org/breastfeeding-app-shows-promise-supporting-first-time-mothers/) A researcher from the University of Colorado School of Medicine recently conducted a study that used a mobile app to provide community support for first-time mothers. While there are a number of apps that help women deal with the technical side of breastfeeding, this app was developed to provide new moms with social media support for overcoming breastfeeding issues. The 'Mother's Milk Messaging' app was developed by Dr. Maya Bunik with help from colleagues in the mHealth Impact Laboratory at the Colorado School of Public Health. In the study, the app was used to provide first-time mothers with push notifications outlining the benefits of breastfeeding. The app also linked women back to a private Facebook page, where they could access a supportive online community. The study showed that the app encouraged more women to breastfeed and gave new moms greater confidence when it came to coping with breastfeeding issues. The study and app demonstrate the value of online communities when it comes to helping women cope with the challenges of breastfeeding. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Community-focused Health Apps:** Develop mobile apps to provide social media support for people dealing with specific health issues. - **Personalized Health Apps:** Customize mobile apps to cater to personal health issues and needs. - **Gamified Health Apps:** Create mobile apps that gamify health-related goals and help users track their progress. ### Sectors Adopting This - **Healthcare:** Develop healthcare apps that use social media and gamification to support patients. - **Technology:** Create new technologies that use mobile health applications for patient engagement. - **Social Media:** Integrate functionality into social media platforms to better connect users with helpful resources and communities. ## Related on Trend Hunter - [Breastfeeding Tracker Apps](https://www.trendhunter.com/trends/maia.md) - [Postpartum Mental Health Apps](https://www.trendhunter.com/trends/postpartum-support-international.md) - [Nursery Brand Parenting Apps](https://www.trendhunter.com/trends/mamas-papas-app.md) - [Tissue-Massaging Lactation Devices](https://www.trendhunter.com/trends/momcozy.md) - [Familial Health-Tracking Apps](https://www.trendhunter.com/trends/momly-app.md) - [Proactive Postpartum Fitness Apps](https://www.trendhunter.com/trends/postpartum-fitness-app.md) - [Faceless Mother Campaigns](https://www.trendhunter.com/trends/invisible-mothers.md) - [Social-Based Pregnancy Tools](https://www.trendhunter.com/trends/peanut.md) - [Black Maternal Health Platforms](https://www.trendhunter.com/trends/black-maternal-health-hub.md)