# Glow-in-the-Dark Ads The FirstBank Billboard Uses Solar Power to Light Up By Renee Ramsarran | Published 2011-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/firstbank-billboard References: [scaryideas](http://scaryideas.com/content/21782/) & [efirstbank](http://www.efirstbank.com/) A luminescent FirstBank billboard will greet travelers returning from the Denver ski slopes. The glow-in-the-dark advertisement is part of the Colorado bank's “helpfulness" campaign, headed by the TDA Boulder agency. The large sign uses electro-luminescent vinyl technology from Safe Lites. Located on the I-70, facing eastbound traffic, the FirstBank Billboard will illuminate the night sky, keeping drivers alert with its glowing presence. **Implications** - Businesses have changed billboards and ads into something that's more than just an image of the product. Television and the Internet have allowed them to think outside of the box in coming up with techniques that will lure consumers to advertisements. Whether it's viral marketing or extravagant billboards, brands will always find new ways to attract consumers via media by any means necessary. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 54% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Luminescent Advertising:** Luminescent technology is transforming traditional advertising by creating eye-catching, attention-grabbing billboards. - **Creative Outdoor Advertising:** Brands are exploring innovative ways to use billboards to engage with consumers and leave a lasting impression. - **Sustainable Advertising:** The use of solar power and electro-luminescent technology in billboards is a sustainable and eco-friendly approach to outdoor advertising. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage luminescent technology to create captivating campaigns that stand out in a crowded market. - **Renewable Energy:** The renewable energy industry can benefit from the growing demand for solar-powered advertising solutions. - **Outdoor Media:** The outdoor media industry can embrace creative and sustainable approaches to billboard advertising to attract brands and consumers alike. ## Related on Trend Hunter - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Serotonin-Boosting Billboards](https://www.trendhunter.com/trends/soglar.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Glow-in-the-Dark Sushi Bars](https://www.trendhunter.com/trends/glow-in-the-dark-sushi-bar.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md)