# Celestial Social Media Updates McCann Erickson is Responsible for the First Tweet from Space By Christopher DeLuca | Published 2011-06-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/first-tweet-from-space References: [psfk](http://www.psfk.com/2011/06/mccann-erickson-reveals-they-were-behind-the-first-tweet-from-s.html) & [mccannny](http://www.mccannny.com/slide100_day5.html) McCann Erickson has just revealed that it was behind the first tweet from space. The promotional video for their social media accomplishment, which borders on being tongue-in-cheek, highlights how they contacted [NASA](https://www.trendhunter.com/trends/selenian) with the idea for the project. The first tweet from space has reportedly generated the most amount of [Facebook](https://www.trendhunter.com/trends/future-astronaut) likes the ad agency has ever generated for a single project, since they started taking those types of things into account. McCann Erickson positions the first tweet from space as reawakening our collective imagination with the space. What I particularly like about this ambitious project is the level of collaboration required to execute it. The next stop for McCann Erickson after the first tweet from outer-space might very well be monkeys Tweeting from space. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 3% | Activity: 36% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Why This Trend Is Growing - **First Tweet From Space:** The trend of companies using space exploration as a marketing strategy, opening up possibilities for creative collaborations and reaching new audiences. - **Social Media Accomplishments:** The trend of businesses leveraging social media achievements to increase brand awareness and engagement, paving the way for more innovative and impactful campaigns. - **Collaborative Marketing Initiatives:** The trend of companies partnering with scientific organizations and institutions to create unique and boundary-pushing marketing initiatives, leading to groundbreaking campaigns and increased brand visibility. ### Industries Being Reshaped - **Advertising:** Opportunity for ad agencies to explore unconventional marketing approaches, such as space-related projects, to generate buzz and capture the attention of a wider audience. - **Space Exploration:** The space industry can seize disruptive innovation opportunities by collaborating with companies looking to promote their brands through space-related endeavors, leading to mutually beneficial outcomes. - **Digital Marketing:** Companies involved in digital marketing can leverage social media accomplishments, like the first tweet from space, to showcase their creativity and technological capabilities, attracting new clients and gaining competitive advantage. ## Related on Trend Hunter - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [Social Media Candy Campaigns](https://www.trendhunter.com/trends/starburst-ask-the-universe.md) - [Astronautical NFT Initiatives](https://www.trendhunter.com/trends/celestis-memorial.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Robotic Vacuum Space Expeditions](https://www.trendhunter.com/trends/roborock-s8-maxv-ultra.md) - [Space Travel Certified Cosmetics](https://www.trendhunter.com/trends/ready-set-jet.md)