# Millennial-Focused Real Estate Websites Zillow's RealEstate.com Caters to First Time Home Buyers By Ell Smith | Published 2018-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/first-time-home-owner References: [businessinsider](http://www.businessinsider.com/zillow-launches-realestatecom-for-millennials-2017-5) & [realestate](https://www.realestate.com/) Contrary to popular belief, Millennials do have an interest in buying homes, but between student debt, striving for a work/life balance and a general lack of information regarding the housing market, many individuals of this age bracket struggle to imagine being a [first time home buyer](https://www.trendhunter.com/trends/property-purchase). Which is precisely why the housing platform, [Zillow](https://www.trendhunter.com/trends/zillow-1), introduced Realestate.com - a Millennial-focused website that's helping those between the ages of 18 and 34 find an abode to call their own. The first step of this user-friendly site is to simply select a desired city in the United States. After plugging in their appropriate home requirements and price limitations, the user will be directed to a wide selection of various homes, all accompanied with information and clear images. The website offers the Millennial buyer more autonomy and inspiration when searching for a home, while eliminating the need to contact a real estate agent. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Millennial Home Buying:** Disruptive innovation opportunity: Develop online platforms that offer a user-friendly and autonomous experience for Millennial home buyers, providing them with information and inspiration without the need for a real estate agent. - **Technology-driven Housing Market:** Disruptive innovation opportunity: Embrace technology to create streamlined and efficient processes in the housing market, catering to the information needs of Millennials and removing barriers to entry. - **User-friendly Real Estate Websites:** Disruptive innovation opportunity: Create intuitive and visually appealing real estate websites that cater to Millennials by offering easy-to-use search functions, clear property information, and high-quality images. ### Industries Being Reshaped - **Real Estate:** Disruptive innovation opportunity: Integrate technology and user-centric design into the real estate industry to appeal to Millennials and enhance the home buying experience. - **Technology:** Disruptive innovation opportunity: Develop innovative solutions and platforms that leverage technology to address the needs of Millennials in the housing market. - **Marketing:** Disruptive innovation opportunity: Create targeted marketing strategies that focus on Millennial home buyers, highlighting the benefits of online platforms and user-friendly experiences. ## Related on Trend Hunter - [Real Estate Platforms](https://www.trendhunter.com/trends/urban-grid.md) - [Drone Home Touring Tools](https://www.trendhunter.com/trends/zillow-1.md) - [Real Estate NFT Marketplaces](https://www.trendhunter.com/trends/homejab.md) - [Ai-Supported Home Apps](https://www.trendhunter.com/trends/zillow-2.md) - [Social Media Real Estate Apps](https://www.trendhunter.com/trends/real-messenger.md) - [Informational Real Estate Apps](https://www.trendhunter.com/trends/the-oyssey-app.md) - [Chat-Enabled Home Apps](https://www.trendhunter.com/trends/zillow-3.md) - [Climate Risk Property Listings](https://www.trendhunter.com/trends/zillow-and-first-street.md) - [Rapper-Backed Housing Ads](https://www.trendhunter.com/trends/our-first-big-boi-house.md)