# Powerful First Shave Films Gillette's 'First Shave' Follows a Trans Man's Shaving Journey By Ell Smith | Published 2019-05-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/first-shave References: [facebook](https://www.facebook.com/gillette/videos/2353380328320259) & [gillette](https://gillette.com/en-ca) The simple act of shaving serves as a powerful catalyst for self expression and gender identity in First Shave -- a short documentary that follows Samson Brown, a Toronto-based trans advocate as he shaves for the first time following his transition. In a tender moment caught on film, Brown's father teaches his son how to shave, informing him that shaving "is about being confident." The [Gillette](https://www.trendhunter.com/trends/gradey-dick)-made short feature aligns with the brand's message of inclusivity, furthering the global conversation from January which aimed to [redefine masculinity](https://www.trendhunter.com/trends/premium-collection). The brief but powerful story aligns Gillette's ethos with that of acceptance, and love as the closing tagline boasts, "Whenever, wherever, however it happens – your first shave is special." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Transgender Representation in Brand Campaigns:** Brands have an opportunity to showcase diversity and inclusivity by representing transgender individuals in their marketing campaigns. - **Gender Identity and Personal Care:** The personal care industry can provide innovative and supportive products for individuals exploring their gender identity and expression. - **Emotional Advertising:** Story-driven advertising can create more impactful and memorable marketing campaigns that resonate with consumers on a deeper level. ### Who This Affects Most - **Personal Care:** The personal care industry can develop gender-neutral and supportive products specifically designed for transgender individuals. - **Marketing and Advertising:** Brands can create more inclusive campaigns that represent and celebrate the diverse identities of their consumers. - **Documentary Filmmaking:** Filmmakers can use documentaries to tell emotional and impactful stories that foster understanding and acceptance towards underrepresented communities. ## Related on Trend Hunter - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Hair-Lifting Electric Shavers](https://www.trendhunter.com/trends/philips-series-9-pro-electric-shaver.md) - [Raptors Basketball Campaigns](https://www.trendhunter.com/trends/gradey-dick.md) - [Gender-Neutral Intimate Trimmers](https://www.trendhunter.com/trends/philips-norelco-oneblade-intimate.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Two-in-One Grooming Razors](https://www.trendhunter.com/trends/bic-flex-5-trim-shave.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md)