# Newborn Safety Auto Ads Mitsubishi's 'First Ride Home' Gives Babies a Safe Ride from the Hospital By Laura McQuarrie | Published 2014-04-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/first-ride-home References: [creativecriminals](http://creativecriminals.com/mitsubishi/first-ride-home) & [mitsubishicars](http://www.mitsubishicars.com/outlander) The [Mitsubishi](https://www.trendhunter.com/trends/allweather-vehicle) 'First Ride Home' campaign follows three real life couples and their [newborns out of the hospital](https://www.trendhunter.com/trends/bundles-of-joy) and in to a Mitsubishi #FirstRide car, making sure that this important ride home is also the safest. This particular instalment of the First Ride Home campaign tells the story of the Artys family, who tried to conceive for about four years before they finally found out they were pregnant. Despite all of the complications leading up to the pregnancy, Frantz Gianni Arty Jr. seems to have been born a happy and healthy baby and gets a [safe ride home in a Mitsubishi](https://www.trendhunter.com/trends/mitsubishi-delica-d5). Although the ad blatantly is designed to play up Mitsubishi's safety features, it's a clever way to remind families just how precious its passengers is, no matter what age. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 13% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Newborn Safety Auto Ads:** Disruptive innovation opportunity: Creating innovative advertising campaigns that emphasize the safety features of automobiles for newborns and families. - **First Ride Home Campaign:** Disruptive innovation opportunity: Developing marketing campaigns that focus on the emotional journey of bringing newborns home safely in automobiles. - **Emphasizing Passenger Safety:** Disruptive innovation opportunity: Enhancing safety features in automobiles to ensure the safety and protection of passengers, including newborns. ### Who This Affects Most - **Automotive:** Disruptive innovation opportunity: Incorporating advanced safety technologies in automobiles to cater to the needs of families with newborns. - **Advertising:** Disruptive innovation opportunity: Creating unique and emotional advertising campaigns that resonate with families and highlight the importance of passenger safety. - **Baby Care:** Disruptive innovation opportunity: Developing specialized products and services for newborns, such as car seats and baby-friendly automotive features. ## Related on Trend Hunter - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Child Passenger Safety Initiatives](https://www.trendhunter.com/trends/child-passenger-safety.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Robotic Baby Car Puppets](https://www.trendhunter.com/trends/iruyo-intelligent-puppet.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md)