# Frozen Plant-Based Food Products These New First Pride Products Come in Three Varieties By Michael Hemsworth | Published 2021-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/first-pride-products References: [foodbev](https://www.foodbev.com/news/tyson-foods-enters-plant-based-market-in-asia-with-first-pride-brand/) & [tysonfoods](https://www.tysonfoods.com) These new First [Pride](https://www.trendhunter.com/trends/pride-vinyl-collection) products are being launched in Asia Pacific by [Tyson Foods](https://www.trendhunter.com/trends/plantbased-nugget) to provide consumers with an alternative option to try out in place of existing chicken, fish and beef products. The products will feature a plant-based recipe that will include such varieties as nuggets, bites and strips that are all frozen and crafted with a number of regionally sourced ingredients. This includes soy protein, bamboo fiber and wheat protein. President of Tyson Foods [APAC](https://www.trendhunter.com/trends/kinokotech) Tan Sun boasted about the new First Pride products saying, "We’re thrilled to offer Asia Pacific consumers more high-quality protein choices as they explore flexitarian diets. The Asian market is a natural fit for this category with traditional plant-based products like tofu already entrenched in the culture. The key to meeting consumer preferences with new plant-based protein is through innovation and making locally relevant products that taste great, which is our expertise.” ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 42% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Frozen Plant-based Food:** Companies can develop locally sourced plant-based alternatives to traditional meat products to tap into the flexitarian trend and meet increasing demand for sustainable proteins. - **Flexitarian Diets:** Consumer interest in flexitarian diets is driving the growth of the plant-based food products market, providing opportunities for companies to produce and market meat alternatives. - **Regionally Sourced Ingredients:** Incorporating regionally sourced ingredients, such as bamboo fiber, into plant-based products can differentiate brands and provide options for consumers who prioritize locally sourced foods. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturers can invest in research and development of new plant-based protein products to expand their offerings and meet evolving consumer preferences. - **Retail:** Retailers can capitalize on the growth of the plant-based food market and offer a wider range of options to meet consumer demand. - **Agriculture:** Greater demand for plant-based protein products presents opportunities for farmers to diversify their crop production and develop new sources of income. ## Related on Trend Hunter - [Protein-Packed Meatless Nuggets](https://www.trendhunter.com/trends/plantbased-nugget.md) - [Flexitarian Frozen Food Ranges](https://www.trendhunter.com/trends/frys-flexi-range.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Meat-Free Frozen Appetizers](https://www.trendhunter.com/trends/plantbased-frozen-appetizers.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Frozen Vegan Chicken Meals](https://www.trendhunter.com/trends/perfect-chick-n.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md)