# Camping Ice Cream Promotions Dometic's First Night Out Entices New Campers to Get Outdoors By Laura McQuarrie | Published 2024-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/first-night-out References: [dometic](https://www.dometic.com/en-us/outdoor/lp/first-night-out)  According to survey results from consumer research company Strat7 46% of Americans ages 18 to 75 haven't spent a single night camping outdoors—and outdoor tech solutions provider [Dometic](https://www.trendhunter.com/trends/dometic-coolice) wants to change this with the First Night Out promotion. In preparation for [National Ice Cream Day](https://www.trendhunter.com/trends/ice-cream-day-deal) in July and to celebrate the release of its portable new CFX2 ice-free electric cooler, Dometic teamed up with [McConnell's](https://www.trendhunter.com/trends/mcconnells-fine-ice-cream) Fine Ice Creams. The partnering brands are giving away 1,000 pints of Cookies & Cream: Night Out Edition with rich and chewy dark chocolate cookie pieces to entice people to enjoy a sweet snack under the stars. To keep the ice cream perfectly chilled, Dometic is also giving new and seasoned outdoor enthusiasts the chance to win a CFX2 electric cooler of their own. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 23% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Portable Electric Coolers:** Advancements in electric coolers are revolutionizing outdoor experiences by eliminating the need for ice, allowing for longer trips without compromising on fresh food and beverages. - **Collaborative Promotions:** Brands collaborating for promotional events like ice cream giveaways are finding new ways to entice potential customers and enhance their outdoor activities. - **Outdoor Leisure Campaigns:** Campaigns designed to encourage outdoor activities through enticing incentives, like National Ice Cream Day promotions, are drawing in consumers who may have never considered camping before. ### Industries Being Reshaped - **Outdoor Recreation Equipment:** The outdoor recreation equipment industry is being transformed by innovations such as portable electric coolers that make camping more comfortable and accessible. - **Food and Beverage:** Food and beverage companies are increasingly partnering with outdoor recreation brands to create unique experiences that can drive product interest and sales. - **Consumer Electronics:** Consumer electronics continue to evolve with products like the CFX2 cooler, integrating advanced technologies to enhance user convenience and outdoor capabilities. ## Related on Trend Hunter - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md) - [Campfire Ice Cream Collections](https://www.trendhunter.com/trends/breyers-campfire-collection.md) - [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md) - [Ice Cream-Celebrating Campaigns](https://www.trendhunter.com/trends/ben-jerrys-great-summer-bar-drop.md) - [Complimentary Ice Cream Initiatives](https://www.trendhunter.com/trends/10-million-scoops.md) - [Ice Cream Scavenger Hunts](https://www.trendhunter.com/trends/protein-pints-golden-pint.md) - [Complimentary Ice Cream Activations](https://www.trendhunter.com/trends/nuii-adventure-wagon.md) - [Ice Shortage-Tackling Brand Campaigns](https://www.trendhunter.com/trends/free-ice.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md)