# First Lady-Swapping Editorials Barbie Joins Obama & Bruni for 'First Lady Chic' in Harper's Bazaar By Marissa Brassfield | Published 2009-09-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/first-lady-chic-in-harpers-bazaar-japan References: [fashionindie](http://fashionindie.com/japanese-bazaar-replaces-michelle-obama-with-white-plastic-doll-mag-hag/) & [jezebel](http://jezebel.com/5365175/japanese-bazaar-replaces-michelle-obama-with-white-plastic-doll/gallery/) First Lady fashion icons Carla Bruni and Michelle Obama are replaced by Barbie in this editorial called 'First Lady Chic' in Harper's Bazaar Japan. The spread features a heavily-styled Barbie in a number of presidential situations, from joining Obama's side at a press conference to walking the dog on the White House lawn. Accompanying the Barbie spread in 'First Lady Chic' in Harper's Bazaar Japan is a "get the look"-style fashion guide so you can cop Carla Bruni and Michelle Obama's outfits on your own. The editorial appears in the September issue. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 37% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Barbie Fashion Trend:** Opportunity for designers to collaborate with Barbie to create fashion-forward doll collections inspired by iconic First Ladies. - **Editorial Swapping Trend:** Opportunity for magazines to feature unconventional models or virtual representations in editorial spreads to create unique and attention-grabbing content. - **Fashion Guide Trend:** Opportunity for fashion bloggers or influencers to create 'get the look' style guides for readers to emulate the style of influential figures. ### Who This Affects Most - **Fashion Industry:** Fashion brands can partner with Barbie to create limited-edition collections based on iconic First Lady styles. - **Magazine Industry:** Magazines can experiment with unconventional models or virtual representations in editorial spreads to attract a wider audience and increase engagement. - **Influencer Industry:** Fashion influencers can collaborate with brands to create 'get the look' style guides inspired by influential figures, driving sales and brand partnerships. ## Related on Trend Hunter - [Detailed Filmic Fashion Publications](https://www.trendhunter.com/trends/barbie-the-world-tour.md) - [Doll-Inspired Fashion NFTs](https://www.trendhunter.com/trends/barbie-doll-nfts.md) - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md) - [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md) - [Architectural Toy Publications](https://www.trendhunter.com/trends/barbie-dreamhouse-an-architectural-survey.md) - [Doll-Inspired Coffee Table Books](https://www.trendhunter.com/trends/barbie-coffee-table.md)