# Vibrant Summer Packaging Designs Yeo's First Harvest Green Tea is Reimagined into 'Brattea' By Debra John | Published 2024-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/first-harvest-green-tea References: [marketing-interactive](https://www.marketing-interactive.com/yeos-rips-up-classic-packaging-brat-summer) & [instagram](https://www.instagram.com/p/C-UyqKwSWVL/)  [Yeo's](https://www.trendhunter.com/trends/gen-tea) has introduced a new First Harvest Green Tea design, now branded as 'Brattea,' to reign in a 'Brat Summer.' The [updated packaging](https://www.trendhunter.com/trends/beverage-packaging-design) features a neon green color and a low-resolution text style in Arial font, inspired by Charli XCX’s album BRAT. This design approach reflects a departure from traditional clean and polished packaging, opting for a more vibrant and unconventional look. Moreover, the Brattea packaging highlights Yeo's commitment to authenticity, showcasing the green tea's real ingredients and lack of preservatives. Likewise, the minimalistic design is intended to convey simplicity and transparency to reflect Yeo's beverage philosophy in a simplistic interactive form. Charli XCX’s album cover, known for its "low-resolution Arial text on a neon background," has influenced this design; Yeo's has leveraged this aesthetic to attract a younger audience and promote the [limited edition 'Brattea' product](https://www.trendhunter.com/trends/yeos-white-peach-tea), especially to Gen Z and fans of the music artist. Image Credit: Yeo's ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 94% | Activity: 97% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Neon Packaging:** Adopting a neon aesthetic could disrupt traditional packaging norms by attracting attention with bold, eye-catching designs. - **Minimalistic Design:** Using minimalistic design that emphasizes simplicity and transparency creates an honest and straightforward brand image. - **Music-inspired Branding:** Aligning product packaging with popular music and cultural elements can effectively target younger demographics and fans. ### Who This Affects Most - **Beverage Industry:** Incorporating unique packaging designs into beverages can differentiate products in a crowded market. - **Graphic Design Industry:** Exploring new, vibrant design trends allows graphic designers to push the boundaries of conventional packaging. - **Marketing and Advertising:** Leveraging cultural and music influences in marketing strategies can enhance brand appeal and consumer connection. ## Related on Trend Hunter - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Humorous Green-Tea Brand Campaigns](https://www.trendhunter.com/trends/gen-tea.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Gen Z Bubble Tea Branding](https://www.trendhunter.com/trends/joyba-1.md) - [Revamped Canned Cocktail Branding](https://www.trendhunter.com/trends/canteen-spirits-1.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md)