# Refillable Eco Hand Soaps HAAN Recently Expanded its Portfolio with its First Hand Soap Line By Grace Mahas | Published 2021-11-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/first-hand-soap-line References: [haanready](https://haanready.com/collections/hand-soap/products/hand-soap-refill-wood-night-1) & [haanready](https://haanready.com/collections/hand-soap)  [HAAN](https://www.trendhunter.com/trends/vibrant-journeys), “the affordable luxury care brand that is committed to fighting against the Water Crisis,” recently expanded its portfolio with the launch of a new refillable hand soap collection. The new HAAN refillable hand soaps feature an innovative cleaning product packaging design that meets the demand for products that reduced plastic waste. The refillable Hand Soap collection is available in three refreshing scents: Purifying Verbena, Margarita Spirit, and Sunset Fleur. HAAN's refillable hand soap is created from a premium gel formula and aloe vera that leave hands feeling refreshed, replenished, and hydrated. To refill the soap, HAAN offers a Refill Pouch in all three scents -- helping to [reduce the ecological impact](https://www.trendhunter.com/trends/complete-athome-refill-station) of hygiene products. Image Credit: HAAN ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 54% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Refillable Hand Soaps:** The trend of refillable hand soaps is disrupting the hygiene product industry and offering new sustainable opportunities for packaging design and formulations. - **Reduced Plastic Waste:** The trend of reducing plastic waste in consumer products is disrupting the packaging industry and offering new sustainable opportunities for materials innovation and circular economy models. - **Affordable Luxury Care:** The trend of affordable luxury care brands is disrupting the beauty and personal care industry and offering new opportunities for accessible and inclusive premium branding and marketing strategies. ### Industries Being Reshaped - **Hygiene Products:** The hygiene product industry could benefit from refillable hand soap products by leveraging packaging design and formulations to meet increasing consumer demands for sustainable and eco-friendly products. - **Packaging:** The packaging industry could benefit from reduced plastic waste trends by innovating new materials and circular economy models to meet increasing demands for eco-friendly and sustainable packaging solutions. - **Beauty and Personal Care:** The beauty and personal care industry could benefit from affordable luxury care brands by developing accessible and inclusive premium branding and marketing strategies to meet increasing consumer demands for high-quality yet affordable products. ## Related on Trend Hunter - [Sustainable Hand Wash Concentrates](https://www.trendhunter.com/trends/hydrating-handwash-concentrate.md) - [Hand Soap Refill Bars](https://www.trendhunter.com/trends/hand-soap-refill-bar.md) - [Holiday Hand Soap Bundles](https://www.trendhunter.com/trends/cleancult.md) - [Plant-Based Hydrating Hand Soaps](https://www.trendhunter.com/trends/hydrating-hand-soap.md) - [Eco-Friendly Product Expansions](https://www.trendhunter.com/trends/bleu-lavande-refillable-products.md) - [Sustainable Body Wash Products](https://www.trendhunter.com/trends/foaming-body-wash.md) - [Biodegradable Scent-Free Refills](https://www.trendhunter.com/trends/complete-athome-refill-station.md) - [Liquid Soap Concentrates](https://www.trendhunter.com/trends/etee.md) - [Hotel Refill Programs](https://www.trendhunter.com/trends/tofino-soap-company.md)