# Groundbreaking Magazine Covers Esquire 75th Anniversary Uses E-Ink By Going Like Sixty | Published 2008-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/first-e-ink-rag-on-newsstands-esquire-75th-cover-is-flashy-update References: [gadgets.boingboing.net](http://gadgets.boingboing.net/2008/09/08/esquire-eink-cover-a.html) Esquire's e-inked 75th Anniversary cover is ground-breaking. It's the first publication to actually use e-ink. Announced in July, Esquire has finally hit the newsstands. It's pretty much just a flashy thing on the cover announcing that Esquire realizes the 21st Century has started. The Esquire cover has a battery to power the cover which will give it a 90 day shelf life before it dies. At least one critic was not impressed: **Implications** - Modern consumers are beginning to feel the monotony of products they have already seen numerous times before. Items that feature an unconventional element are appealing to those who want to experience something new. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 34% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Products:** Products that feature unconventional elements are appealing to modern consumers who seek new experiences. - **E-ink Technology:** The use of e-ink technology in magazines presents disruptive innovation opportunities for the publishing industry. - **Enhanced Shelf Life:** The introduction of batteries to power magazine covers creates opportunities for longer shelf life and improved customer engagement. ### Where This Applies - **Consumer Electronics:** The consumer electronics industry has the potential to integrate e-ink technology into various portable devices, revolutionizing the market. - **Publishing:** The publishing industry can explore the adoption of e-ink technology to create interactive and visually compelling magazine covers. - **Marketing and Advertising:** Incorporating unconventional elements in advertising campaigns and promotional materials can help marketers capture the attention of modern consumers. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Full-Color ePaper Displays](https://www.trendhunter.com/trends/e-ink.md) - [Ultra-Responsive ePaper Displays](https://www.trendhunter.com/trends/epaper-displays.md) - [Electric Ink Color-Changing Guitars](https://www.trendhunter.com/trends/voltage-davinci.md) - [Pen-Enabled E-Readers](https://www.trendhunter.com/trends/colorsoft.md) - [Ultra-Thin E-Paper Art Displays](https://www.trendhunter.com/trends/eink-photo-frame.md) - [E-Ink Display Smartphone Cases](https://www.trendhunter.com/trends/xcool-inkplay.md) - [Large Poster-Like Displays](https://www.trendhunter.com/trends/inkposter-duna.md) - [Discreet Digital Art Displays](https://www.trendhunter.com/trends/paperless-paper-7inch-e-ink-frame.md)