# Dating App Fashion Ads Alice + Olivia is Advertising First Date Outfits to Women on Bumble By Laura McQuarrie | Published 2017-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/first-date-outfits References: [glossy.co](http://www.glossy.co/platform-effect/alice-olivia-looks-to-lure-bumble-users-looking-for-first-date-outfits) & [aliceandolivia](https://www.aliceandolivia.com/) Alice + Olivia is turning to the female-focused dating app Bumble as a new way to show off a variety of flirty first date outfits. The campaign features a variety of looks worn by various [influencers](https://www.trendhunter.com/trends/bobbi-althoff) and the images appear in between romantic prospects that can be swiped. Tapping on these campaign images directs Bumble users to the contemporary clothing company's online store, providing a 20% discount on advertised items. As Bumble sets itself apart as a dating app that fosters a safe, respectful environment and forces women to make the first move to connect with a potential date, 59% of its users are female. As an extension of this campaign, Alice + Olivia is also planning to hold [in-store events centered around dating](https://www.trendhunter.com/trends/ikea-and-breeze), which will include makeovers and sessions on creating the perfect dating app profile picture. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Key Themes Behind This Trend - **In-app Advertising:** The use of dating apps as a platform for targeted advertising campaigns opens up opportunities for brands to reach a specific audience. - **Fashion Influencer Marketing:** Collaborating with influencers to showcase outfits on dating apps allows fashion brands to tap into new channels and engage with potential customers. - **Experiential Retail:** Holding in-store events focused on dating and offering makeovers and profile picture sessions creates a unique shopping experience that combines fashion and social connection. ### Where This Applies - **Online Advertising:** The integration of advertisements within dating apps presents new possibilities for online advertising platforms to connect brands with users in a relevant and engaging way. - **Fashion Retail:** By leveraging dating apps as a marketing platform, fashion brands can boost brand awareness and drive sales by directly linking interested users to their online stores. - **Retail Events:** Creating in-store events centered around dating provides an opportunity for retail brands to attract and engage customers in a fun and interactive way. ## Related on Trend Hunter - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Dater Dining Guides](https://www.trendhunter.com/trends/dining-guides.md) - [Dating App Wedding Capsules](https://www.trendhunter.com/trends/bumble-wedding-collection.md) - [Gym-Focused Dating App Badges](https://www.trendhunter.com/trends/adidas-and-bumble.md) - [Romantic Dating App Experiences](https://www.trendhunter.com/trends/bumble-success-stories.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md) - [Fruit-Themed Dating Apps](https://www.trendhunter.com/trends/fruitz.md) - [AI-Powered Profile Tools](https://www.trendhunter.com/trends/bumble-2.md)