# Awkward First Date Ads This Ad Shares One Couple's Awkward Date Ending with a McDonald's Big Mac By Ady Floyd | Published 2015-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/first-date-ads References: [adweek](http://www.adweek.com/adfreak/can-mcdonalds-turn-awkward-blind-date-something-thats-actually-fun-165668) [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) created this awkward first date ad to promote the happiness that the burger joint creates. The commercial followed one couple on a day date through the city where they seemed to have zero chemistry. The date ended and the pair walked off in the separate directions. The last few frames of this awkward first date ad shows the man entering a [McDonald's restaurant](https://www.trendhunter.com/trends/mcdonalds-night-posters) with a massive grin. As he orders what seems to be a familiar request he looks beside him and the girl he was on the date with earlier is standing there ordering the exact same thing. The ad began as an awkward encounter but it ended in a pleasant way. This shows that dating might be tricky and disappointing but McDonald's is guaranteed to bring some happiness to your day no matter what happens. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 31% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fast Food Advertising:** There is an opportunity for fast food companies to create ads that focus on the positive aspects of their food during uncomfortable eating situations, such as a bad date. - **Relatable Advertising:** Consumers relate to situations that show real-life examples, presenting opportunities for companies to create more campaigns that appeals to customer emotions. - **Humorous Advertising:** Opportunities exist to create more humorous ads that people can relate to and that connects the brand with good times. ### Sectors Adopting This - **Fast Food Industry:** This industry can leverage this type of advertising approach to create more effective campaigns that connect with consumers through relatable and humorous narratives. - **Dating Industry:** Strategic partnership opportunities exist between fast food and dating companies to create co-branded experiences for customers to drive greater engagement. - **Advertising Industry:** There are opportunities to create more relatable and humorous ads across industries and sectors that can resonate with consumers and ultimately drive growth for brands. ## Related on Trend Hunter - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Flirty Food Billboards](https://www.trendhunter.com/trends/mccain-fries-and-heinz-ketchup.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Playful Adult-Oriented QSR Meals](https://www.trendhunter.com/trends/adult-happy-meals.md) - [Couple-Focused Chicken Meals](https://www.trendhunter.com/trends/hot-offer-for-two.md) - [Pristine Fast Food Campaigns](https://www.trendhunter.com/trends/all-flavour-no-mess.md) - [Gamified Fast Food Challenges](https://www.trendhunter.com/trends/mcdonalds-side-missions.md) - [Celebrity Couple QSR Meals](https://www.trendhunter.com/trends/mcdonalds-cardi-b-offset-meal.md) - [Chicken Sharing Contracts](https://www.trendhunter.com/trends/pre-nug-agreement.md)