# Camo-Themed Streetwear Capsules Alpha Industries and AAPE Join Again Spotlight FIRST CAMO Print By Amy Duong | Published 2020-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/first-camo References: [hypebeast](https://hypebeast.com/2020/3/aape-bape-alpha-industries-ss20-collaboration-collection) [BAPE's](https://www.trendhunter.com/trends/bape-x-ovo-1) sublabel [AAPE](https://www.trendhunter.com/trends/sk8hi-bolt) works in collaboration with [Alpha Industries](https://www.trendhunter.com/trends/alpha-industries-2) once again on a new collection designed with inspiration drawn from the iconic FIRST CAMO patterning print. The duo deliver a wide range of layering designs for accessibility during the season transition. The signature camouflage print is explored in a variety of different colors and decorated with a range of prints. Across the collection, the design language comes from a militaristic angle that are enforced by silhouettes including the two bomber jackets offered in the capsule. The jackets are complete with a rear zipper and bold text prints, elasticated sleeve, buttoned placket, and quilted body. Additionally, the collection also features a paneled hoodie with camo prints and contrasting logos. Image Credit: AAPE ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 32% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Camo-themed Streetwear:** Opportunity for disruptive innovation in creating streetwear collections that incorporate camouflage prints with unique designs and colors. - **Collaborative Capsules:** Opportunity for disruptive innovation in partnering with different brands to create limited-edition collections that cater to specific themes or trends. - **Militaristic Design Language:** Opportunity for disruptive innovation in incorporating militaristic aesthetics into fashion and apparel, creating unique and attention-grabbing designs. ### Who This Affects Most - **Fashion Retail:** Opportunity for disruptive innovation in the fashion retail industry to cater to the growing demand for streetwear and collaborate with different brands for capsule collections. - **Apparel Manufacturing:** Opportunity for disruptive innovation in the apparel manufacturing industry to experiment with unique prints, designs, and materials in creating streetwear collections inspired by specific themes. - **Streetwear Market:** Opportunity for disruptive innovation in the streetwear market by offering unique and limited-edition collections that integrate popular trends like camouflage prints. ## Related on Trend Hunter - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Street Utility Rugged Styles](https://www.trendhunter.com/trends/ultra-violet-collection.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Urban Alpine Apparel](https://www.trendhunter.com/trends/bape-by-kazuki-kuraishi.md) - [Anime-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/bape-x-kaikai-kiki.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Heritage Streetwear Lines](https://www.trendhunter.com/trends/golden-era.md)