# Solid Skincare Serum Sticks The RoC Skincare Firming Serum Stick Has a Retinol-Based Formula By Michael Hemsworth | Published 2024-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/firming-serum-stick References: [drugstorenews](https://drugstorenews.com/roc-skincare-adds-serum-stick-derm-correxion-family) & [rocskincare](https://www.rocskincare.com)  The RoC Skincare Firming Serum Stick has been added to the brand's Derm Coreexion line to provide consumers with an effective product that's inherently easy to apply. The product was developed in partnership with plastic surgeons and dermatologists, and has a retinol-based formula that will go onto the skin clear and comes in a stick-style format. The product also features THPE in the formulation that's clinically proven to lift the skin, improve facial contours and increase the firmness of the skin. Priced at $38.99, the product is available now from [Target](https://www.trendhunter.com/trends/press-restart-advanced-retinol-body-butter), [Ulta Beauty](https://www.trendhunter.com/trends/murad-1) and directly from the brand online. Senior Vice President of [Research](https://www.trendhunter.com/trends/futurecode-booster) and Development Art Pellegrino spoke on the RoC Skincare Firming Serum Stick saying, "The fast-absorbing formula leverages RoC's extensive knowledge of retinol delivery to support collagen and elastin while a breakthrough new ingredient, THPE, tightens and contours. THPE and retinol complement each other, working synergistically to provide better firming, tightening, and smoothing benefits than either ingredient individually.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 85% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Retinol-based Formulas:** Opportunity for skincare brands to innovate with retinol-based formulas for easy application and visible results. - **Stick-style Format:** Potential for cosmetic companies to explore stick-style formats for skincare products to enhance convenience and portability. - **Clinically Proven Formulations:** Avenues for beauty companies to develop clinically proven formulations using innovative ingredients for enhanced skin benefits. ### Who This Affects Most - **Skincare Industry:** Scope for the skincare industry to leverage advanced formulas and delivery methods for more effective and user-friendly products. - **Cosmetics Industry:** Potential for the cosmetics industry to adopt novel product formats that cater to consumer preferences for easy application and on-the-go use. - **Beauty Retail Industry:** Possibilities for the beauty retail industry to showcase products with clinically proven formulations that offer visible results to consumers. ## Related on Trend Hunter - [Anti-Aging Serum Sticks](https://www.trendhunter.com/trends/derm-correxion-firming-serum-stick.md) - [Smoothing Retinol Products](https://www.trendhunter.com/trends/derm-correxion.md) - [Firming Serum Capsules](https://www.trendhunter.com/trends/serum-capsules-1.md) - [Groundbreaking Skincare Protocols](https://www.trendhunter.com/trends/skincare-protocol.md) - [Brightening Eye Balm Sticks](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm.md) - [Corrective Eye Skincare](https://www.trendhunter.com/trends/multi-correxion-revive-glow-eye-balm1.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Hydrating Serum Capsules](https://www.trendhunter.com/trends/multi-correxion-hydrate-plump.md) - [Concentrated Retinoid Sticks](https://www.trendhunter.com/trends/am-pm-retinoid-balm.md)