# Cold-Pressed Firming Oils Costa's Kaya Jungle Firming Body Oil Hydrates, Tones & Brightens By Laura McQuarrie | Published 2020-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/firming-body-oil References: [allure](https://www.allure.com/gallery/editors-favorite-new-beauty-products/) & [livecostabrazil](https://livecostabrazil.com/products/jungle-oil) The Kaya Jungle Firming Body Oil by Costa is touted as a high-performance, lightweight body oil that's beneficial for not just firming and toning but also enhancing the hydration, texture, brightness and elasticity of skin. The skincare oil is made with a combination of rare Amazonian ingredients, such as Brazil nut, murumuru and cupuaçu, as well as kaya, cacay, pequi seed and patua seed oils, among many other nourishing and revitalizing ingredients. As a whole, the cruelty-free and [sustainably sourced](https://www.trendhunter.com/trends/red-velvet-body-oil) formula is [rich in omegas and vitamins](https://www.trendhunter.com/trends/body-badalada), all the while being free from mineral oil, artificial colorants and other undesirable ingredients. Costa's luxurious [firming body oil](https://www.trendhunter.com/trends/contouring-body-oil) is packaged with sustainable, recycled and biodegradable materials where possible, including boxes that use FSC-certified paper. Image Credit: Costa ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 2% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Amazonian Skincare:** As demand for sustainable and cruelty-free beauty grows, disruptive innovation opportunities lie in creating more products that feature rare and eco-friendly Amazonian ingredients like Brazil nut, murumuru, and cupuaçu. - **Cold-pressed Beauty Oils:** The rise of cold-pressed beauty oils offers opportunities to create natural and nourishing products that hydrate, firm, and brighten skin while being free from undesirable ingredients. - **Sustainable Packaging:** As eco-consciousness becomes more important to consumers, disruptive innovation opportunities lie in developing more sustainable packaging options like recycled and biodegradable materials, and FSC-certified paper. ### Industries Being Reshaped - **Beauty Industry:** Innovation opportunities lie in the increased adoption of cold-pressed beauty oils derived from rare, high-performance, and eco-friendly Amazonian ingredients, packaged in sustainable materials. - **Natural Skincare Industry:** Companies that create natural and sustainable skincare products with high-performance cold-pressed oils from rare and eco-friendly Amazonian ingredients are poised for growth as consumers seek more ethical and environmentally responsible brands. - **Eco-friendly Packaging Industry:** As the demand for sustainable and biodegradable packaging continues to grow, innovative companies that develop eco-friendly materials like FSC-certified paper and recycled packaging stand to benefit. ## Related on Trend Hunter - [Elasticity-Enhancing Body Oils](https://www.trendhunter.com/trends/beija-flor-elastibody-oil.md) - [Anti-Aging Firming Creams](https://www.trendhunter.com/trends/antiaging-firming-cream.md) - [Lymphatic Drainage Oils](https://www.trendhunter.com/trends/lymphatic-drainage-oil.md) - [Firming Mousse-to-Oils](https://www.trendhunter.com/trends/malys-get-taut.md) - [Firming Belly Creams](https://www.trendhunter.com/trends/tighten-smooth-belly-cream.md) - [Microalgae Body Oils](https://www.trendhunter.com/trends/microalgae-body-oil.md) - [Deeply Moisturizing Body Oils](https://www.trendhunter.com/trends/glow-getter-body-oil.md) - [Anti-Aging Body Oils](https://www.trendhunter.com/trends/immortelle-shea-body-oil.md) - [Organic SPF Product Launches](https://www.trendhunter.com/trends/coola-launch.md)