# Interactive Fireworks Shows Microsoft Set Up a Fireworks Display to Challenge One-Way Streaming By Laura McQuarrie | Published 2017-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fireworks-show References: [digitalbuzzblog](http://www.digitalbuzzblog.com/microsoft-mixer-hyper-interactive-fireworks-show/) & [twitter](https://twitter.com/WatchMixer/status/873283770643656704) To introduce its new game-streaming platform, 'Mixer,' [Microsoft](https://www.trendhunter.com/trends/microsoft-mesh) set up a dynamic fireworks show that gave viewers the chance to be more than just spectators of the evening event. 'Mixer Mixerworks' was created as the "first-ever two-way hyper-interactive fireworks show," allowing users to tune in via Mixer to determine the shape, size and color of fireworks to be released in real-time with just the press of a button. As such, the [live fireworks stunt](https://www.trendhunter.com/trends/confetti-lab) effectively demonstrated one of the most alluring features of next-gen livestreaming on Mixer, where viewers are given the chance to participate and have influence in real-time. The launch of Microsoft's Mixer is set to challenge [Twitch](https://www.trendhunter.com/trends/the-glitch) as one of the leading social video platforms and communities for gamers in the world. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-interactive Experiences:** Creating interactive experiences that allow users to actively participate and have influence in real-time. - **Next-gen Livestreaming:** Developing streaming platforms that offer innovative features to engage viewers and enhance their experience. - **Social Video Platforms:** Building online communities centered around video content, specifically targeting gamers. ### Sectors Adopting This - **Entertainment Technology:** Exploring the potential of hyper-interactive experiences in fields like gaming, virtual reality, and live events. - **Streaming Services:** Investing in next-generation livestreaming platforms to meet the increasing demand for interactive and immersive content. - **Gaming Industry:** Strengthening social video platforms to provide gamers with engaging and participatory experiences. ## Related on Trend Hunter - [Interactive Virtual Meeting Platforms](https://www.trendhunter.com/trends/microsoft-mesh.md) - [Interactive App-Themed Game Maps](https://www.trendhunter.com/trends/the-glitch.md) - [Interdimensional Gaming Experiences](https://www.trendhunter.com/trends/alienware-x-twitch.md) - [AI-Powered Video Chats](https://www.trendhunter.com/trends/video-commerce.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Virtual Shopper Solutions](https://www.trendhunter.com/trends/firework.md) - [Shoppable Halloween Livestreams](https://www.trendhunter.com/trends/shoppertainment-pop-up.md) - [Interactive AI Reality Series](https://www.trendhunter.com/trends/rival-peak.md) - [Accessible Cloud Streaming Updates](https://www.trendhunter.com/trends/game-pass-cloud-fire-tv.md)