# Naturalist Editorials 'Fires in the Jungle' in GQ Russia Features Fashionable Nature-Lovers By Marissa Brassfield | Published 2010-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fires-in-the-jungle-in-gq-russia References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2010/06/petey-wright-charlie-westerberg-shot-by.html) & [gq.ru](http://www.gq.ru/) 'Fires in the Jungle' in GQ Russia features models Petey Wright and Charlie Westerberg as fashionable naturalists. Photographer Yu Tsai and stylist Ekaterina Melnikova make a killer duo, snapping the handsome twosome wearing a mix of prints, patterns and neutrals in a [lush outdoor setting](https://www.trendhunter.com/trends/regeneration-nation). I love editorials that [celebrate nature](https://www.trendhunter.com/trends/reconnect-with-nature), and 'Fires in the Jungle' in GQ Russia does so beautifully. See more shots from the pictorial above. **Implications** - Modern-day customers are looking for ways to stay integrated with nature. Products that are made through sustainable methods are attractive to customers who want to prevent harm to the environment but don't have the time to invest in an organization. Companies could come out with more [eco-conscious products](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear) to grow their revenue. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 44% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashionable Naturalists:** Fashion brands have an opportunity to cater to customers who desire fashionable clothing that celebrates and integrates with nature. - **Sustainable Products:** There is a demand for eco-conscious products that are made through sustainable methods, creating an opportunity for companies to generate revenue and attract environmentally conscious customers. - **Outdoor Lifestyle:** The trend of embracing an outdoor lifestyle opens up opportunities for businesses to offer products and services that cater to customers seeking a connection with nature. ### Who This Affects Most - **Fashion Industry:** Fashion brands can leverage the trend of fashionable naturalists by creating clothing lines that celebrate nature and outdoor living. - **Sustainability Industry:** The demand for sustainable products presents a disruptive innovation opportunity for companies in the sustainability industry to develop new methods and technologies for creating eco-conscious products. - **Outdoor Recreation Industry:** The trend of embracing an outdoor lifestyle creates a demand for outdoor recreational products and services, providing a growth opportunity for businesses in the outdoor recreation industry. ## Related on Trend Hunter - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Forest-Friendly Fashion Partnerships](https://www.trendhunter.com/trends/forestfriendly-fashion.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md)