# Heat-Resistant Makeup The University of Southern Mississippi Makes Fire-Proof Camouflage By Mark Quinlan | Published 2012-08-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fireresistant-facepaint References: [gizmodo](http://gizmodo.com/5936959/heat) & [portal.acs.org](http://portal.acs.org/portal/acs/corg/content?_nfpb=true&_pageLabel=PP_ARTICLEMAIN&node_id=222&content_id=CNBP_030567&use_sec=true&sec_url_var=region1&__uuid=88fa6338-465a-45db-8877-de7c3c3d2a6c) Have you ever wanted a fire-proof camouflage that protects your skin from unwanted observers and also from explosive heat and irritating bugs? Many have had to struggle along, suffering in knowing that such an amazing product was never within reach. However, the wait is now over as US military researchers at the [University of Southern Mississippi](https://www.trendhunter.com/trends/coating-spray) have developed a new and innovative face-paint formula that replaces fire-accelerating, carbon-based face-paint with heat-resistant silicone with insect-repelling DEET. The result is a paint that can be applied like suntan oil; however, in addition to providing decent UV protection, it can also provide up to 60 seconds of thermal blast waves reaching temperatures greater than 1000 degrees Fahrenheit. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Why This Trend Is Growing - **Heat-resistant Makeup:** The use of heat-resistant makeup can provide protection against explosive heat and irritant bugs, offering potential applications in the military and outdoor industries. - **Insect-repelling Formulas:** The development of makeup formulas with insect-repellent properties presents opportunities in the cosmetics industry and outdoor recreational sectors. - **Fire-proof Camouflage:** Creating fire-proof camouflage through innovative face-paint formulas opens up possibilities in military operations and firefighting industries. ### Industries Being Reshaped - **Military:** The military industry could benefit from incorporating heat-resistant makeup as part of protective gear for soldiers in high-temperature environments. - **Cosmetics:** Cosmetic companies have the potential to tap into the market demand for insect-repellent makeup formulas that combine beauty products with bug protection. - **Outdoor Recreation:** The outdoor recreation industry can explore the use of heat-resistant makeup and insect-repellent formulas for hikers, campers, and outdoor enthusiasts in extreme conditions. ## Related on Trend Hunter - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [UV Protection Developments](https://www.trendhunter.com/trends/selfrepairing-uv-tech.md) - [Infrared Lens-Protecting Clothing](https://www.trendhunter.com/trends/sumitomo-metal-mining.md) - [Extreme-Heat Firefighting Drones](https://www.trendhunter.com/trends/firedrone-by-empa.md) - [Flame-Resistant Firefighting Drones](https://www.trendhunter.com/trends/firefighting-drones.md) - [Makeup-Friendly SPF Mists](https://www.trendhunter.com/trends/spf-reapplication-mist.md) - [Makeup-Friendly Sunblock Sticks](https://www.trendhunter.com/trends/korean-sunscreen-stick.md) - [Natural UV-Blocking Bioactives](https://www.trendhunter.com/trends/stress-activated-cyanobacterial-uv.md) - [Transparent UV Protection Patches](https://www.trendhunter.com/trends/sunshield-peptide-patch.md)