# Message-Driven Fireplace Videos The Amazon Rainforest Conservancy Made Its Own Fireplace Channel By Laura McQuarrie | Published 2019-12-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/fireplace-channel References: [famouscampaigns](https://www.famouscampaigns.com/2019/12/the-rainforestfirechannel-is-a-festive-fireplace-with-a-message/) & [rainforestfirechannel](https://www.rainforestfirechannel.com/) Those without a fireplace commonly turn on a fireplace channel or video to inspire a warm and cozy atmosphere during the holiday season and this year, agency Zulu Alpha Kilo created its own take on this concept with a message that's more heartbreaking than heartwarming. The agency created The Rainforest Fire Channel for the [Amazon Rainforest Conservancy](https://www.trendhunter.com/trends/joy-is-made), helping to bring awareness to the fact that the Amazon is being destroyed. While the burning of the Amazon received a lot of coverage earlier this year, the news died down. Inspired by classic fireplace channels, this initiative shares a 24/7 livestream of "crackling logs of the Amazon burning" and encourages people to make a donation in support of the Amazon Rainforest Conservancy. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fireplace Videos:** Creating fireplace channels or videos that showcase eco-friendly burning practices to appeal to environmentally conscious consumers. - **Charitable Livestreams:** Using livestreams as a platform to raise awareness and funds for environmental causes. - **Message-driven Digital Media:** Creating digital media that delivers a powerful social or environmental message and engages viewers. ### Where This Applies - **Environmental Conservation:** Environmental organizations can use this trend to raise awareness and funds, while also promoting eco-friendly practices for fireplaces. - **Streaming Services:** Streaming services can partner with social or environmental causes to promote message-driven content and encourage viewers to make donations. - **Advertising and Marketing:** Advertising and marketing agencies can create message-driven campaigns to raise awareness for important causes and use new mediums like livestreams to connect with consumers. ## Related on Trend Hunter - [Themed Holiday Fireplace Streams](https://www.trendhunter.com/trends/holiday-yule.md) - [TV Show-Inspired Yule Logs](https://www.trendhunter.com/trends/yule-logs.md) - [Superhero-Inspired Virtual Fireplaces](https://www.trendhunter.com/trends/xmen-97-fireside.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Slick Modern Holographic Fireplaces](https://www.trendhunter.com/trends/holographic-fireplace.md) - [Convenient Personal Fireplaces](https://www.trendhunter.com/trends/personal-fireplace1.md) - [Unusual Fireplace Accessories](https://www.trendhunter.com/trends/colorchanging-fireplace-color-cones.md) - [Bioethanol Fireplace Website Debuts](https://www.trendhunter.com/trends/le-feu-fires.md) - [Quirky AI Holiday Projects](https://www.trendhunter.com/trends/a-very-ai-yule-log.md)