# Scented Eco Firelogs The KFC 11 Herbs & Spices Firelog Replicates the Aroma of Fried Chicken By Laura McQuarrie | Published 2018-12-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/firelogs References: [prnewswire](https://www.prnewswire.com/news-releases/kfc-will-warm-your-hearth-this-winter-with-fried-chicken-scented-firelogs-300764838.html) & [kfcfirelogs](http://www.kfcfirelogs.com/) Over the years, fast food chain [KFC](https://www.trendhunter.com/trends/bucket-of-chicken-candle) has introduced a range of [unusual fried chicken-scented products](https://www.trendhunter.com/trends/colonels-favorite-jellybeans), including everything from nail polish and lotion to bath salts, candles and Valentine's Day cards—its newest offering is a festive one that takes the form of the KFC 11 Herbs & Spices Firelog. True to its name, the KFC 11 Herbs & Spices Firelog is formulated to replicate the aroma of the Colonel's Original Recipe fried chicken. The hearth-warming winter product is an [eco-friendly item from Enviro-Log](https://www.trendhunter.com/trends/christmas-coal), made from 100% recycled materials that offer a cleaner burn as compared to wood. As one's sense of smell is inherently linked to memory, KFC notes that the "KFC 11 Herbs & Spices Firelogs are best experienced alongside a KFC $20 Fill Up." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Scented Products:** Opportunity for creating scented products that replicate the aromas of various foods or other desired scents. - **Eco-friendly Alternatives:** Opportunity to develop eco-friendly alternatives to traditional products, such as firelogs made from recycled materials. - **Multisensory Marketing:** Opportunity to leverage the sense of smell in marketing campaigns to create memorable experiences. ### Sectors Adopting This - **Fast Food:** Fast food chains can explore the creation of scented products to extend their brand experience beyond food. - **Eco-friendly Products:** Manufacturers of eco-friendly products can innovate in the firelog industry by creating cleaner and sustainable alternatives. - **Advertising and Marketing:** Advertising and marketing agencies can tap into the potential of multisensory marketing by incorporating scent-based experiences. ## Related on Trend Hunter - [Fried Chicken-Scented Candles](https://www.trendhunter.com/trends/bucket-of-chicken-candle.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md) - [Herbaceous QSR Fragrances](https://www.trendhunter.com/trends/eau-duardo.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [Festively Scented Firelogs](https://www.trendhunter.com/trends/scented-firelog.md) - [Unconventional Soothing Sleep Aids](https://www.trendhunter.com/trends/kentucky-fried-chicken-rain.md) - [Chicken-Flavored Toothpastes](https://www.trendhunter.com/trends/kentucky-fried-chicken-toothpaste.md) - [Complimentary Fried Chicken Ornaments](https://www.trendhunter.com/trends/fried-chicken-ornament.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md)