# Glowing Swarovski Cube FireJewel Necklace By Bianca | Published 2007-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/firejewel-necklace References: [skymall](http://www.skymall.com/shopping/search.htm) Oooh, glittering diamond! Well, not really. It's a 10 mm solitaire Austrian [Swarovski](https://www.trendhunter.com/trends/oakley-x-swarovski) crystal, but it does sparkle fabulously thanks to a small internal light. The $39.95 [bling on a string](https://www.trendhunter.com/trends/asap-rocky-1) is powered by a replaceable 3-volt lithium battery which lasts about 60 hours. The crystal cube dangles elegantly from nylon-coated wire which is so slender, your bauble will appear to float when you bling it out to the clubs with you! **Implications** - With the recession coming to an end, consumers are looking for ways to inject an element of luxury into their lives. Items that contain a prestigious element let shoppers feel like they are experiencing something exclusive. Companies could focus on this when attempting to attract more buyers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Luxury Injection:** The recession coming to an end has created an opportunity for companies to attract more buyers by offering items that contain a prestigious element, letting shoppers feel like they are experiencing something exclusive. - **Glowing Accessories:** The introduction of internally illuminated accessories, such as the FireJewel Necklace, presents a disruptive innovation opportunity for companies to create unique and eye-catching products in the fashion industry. - **Battery-powered Bling:** The use of replaceable lithium batteries to power fashion accessories, like the FireJewel Necklace, opens up possibilities for disruptive innovation in the battery industry to create longer-lasting and more efficient power sources. ### Where This Applies - **Fashion:** The fashion industry has the opportunity to explore and capitalize on the trend of incorporating prestigious elements into accessories to attract consumers seeking a touch of luxury. - **Jewelry:** The jewelry industry can leverage the idea of internally illuminated accessories to create visually stunning and unique pieces that stand out in the market. - **Battery:** The use of replaceable lithium batteries in fashion accessories presents an innovative opportunity for the battery industry to develop and supply efficient and long-lasting power sources. ## Related on Trend Hunter - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Modular Eco-Friendly Jewelry](https://www.trendhunter.com/trends/chroma-twist.md) - [Crystal-Embellished Earwear](https://www.trendhunter.com/trends/swarovski-x-loop.md) - [Crystal-Studded Grocery Totes](https://www.trendhunter.com/trends/swarovski-and-erewhon.md) - [Opulent Crystal-Covered Earplugs](https://www.trendhunter.com/trends/loop-x-swarovski-experience-2-earplugs.md) - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md) - [Animated Creature Jewelry Collections](https://www.trendhunter.com/trends/trolls-x-swarovski.md) - [Jewelry Brand Anniversary Celebrations](https://www.trendhunter.com/trends/swarovski-celebrates-130-years.md) - [Sparkling Crystal Hangbags](https://www.trendhunter.com/trends/crystal-swipe.md)