# Name-Based Sandwich Campaigns The Firehouse Subs Name Of The Day Promotion Rewards Customers By Michael Hemsworth | Published 2023-12-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day References: [chewboom](https://www.chewboom.com/2023/12/12/firehouse-subs-launches-name-of-the-day-bogo-deal-starting-december-12-2023/) & [firehousesubs](https://www.firehousesubs.com)  The [Firehouse](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day-deal) Subs Name Of The Day promotion is being run by the brand for 12 days to reward customers in a decidedly playful way. The campaign is running from December 12 through 23, 2023 and will see customers with specific names rewarded with a BOGO offer when they visit their closest participating location. This includes names that start with Fa or La, rhyme with Merry, contain a double L and much more, which are each being revealed on a daily basis by the brand via its [Facebook](https://www.trendhunter.com/trends/bob-evans-national-mac-and-cheese-day), X (formerly Twitter) and [Instagram](https://www.trendhunter.com/trends/wrap-exchange) accounts. The Firehouse Subs Name Of The Day promotion will provide applicable customers with a complimentary medium sub with the purchase of any medium or large sub, which is perfect for giving to a friend. Image Credit: Firehouse Subs ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 6% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Personalized Promotions:** The Firehouse Subs Name Of The Day promotion rewards customers with specific names, creating a personalized experience. - **Social Media Marketing:** The brand reveals daily promotions through Facebook, X, and Instagram to engage customers on different platforms. - **Playful Customer Incentives:** The campaign offers a BOGO deal to customers with names that meet certain criteria, creating a fun and playful element to the promotion. ### Where This Applies - **Fast Food:** The Name-Based Sandwich Campaigns trend can be seen in the fast food industry with promotions that target customers based on their names. - **Restaurant:** The Firehouse Subs Name Of The Day promotion demonstrates how restaurants can implement personalized promotions to engage and reward customers. - **Marketing and Advertising:** Social media marketing plays a key role in the Name-Based Sandwich Campaigns trend, as brands use platforms like Facebook, X, and Instagram to communicate promotions and engage with customers. ## Related on Trend Hunter - [Athlete-Inspired Sandwich Deals](https://www.trendhunter.com/trends/firehouse-subs-name-of-the-day-deal.md) - [Name Change QSR Promotions](https://www.trendhunter.com/trends/subway-name-change.md) - [Complimentary Sandwich Campaigns](https://www.trendhunter.com/trends/subway-national-sandwich-day.md) - [Single-Day Promotional Sandwich Campaigns](https://www.trendhunter.com/trends/promotional-sandwich.md) - [Celebratory Sandwich Meal Deals](https://www.trendhunter.com/trends/subway-meal-deal.md) - [QSR Cookie Promotions](https://www.trendhunter.com/trends/free-footlong-cookie.md) - [Complimentary Sandwich Promotions](https://www.trendhunter.com/trends/national-sandwich-month.md) - [Celebratory Seasonal QSR Deals](https://www.trendhunter.com/trends/wendys-12-days-of-holiday-deals.md) - [Complimentary QSR Item Events](https://www.trendhunter.com/trends/24-days-of-jackmas.md)