# Ad-Free Premium Browsing The Firefox Better Web with Scroll Beta Program is Now Available By Daniel Johnson | Published 2020-03-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/firefox-better-web References: [engadget](https://www.engadget.com/2020-03-24-firefox-better-web-scroll.html) & [blog.mozilla.org](https://blog.mozilla.org/blog/2020/03/24/try-our-latest-test-pilot-firefox-for-a-better-web-offering-privacy-and-faster-access-to-great-content/) [Mozilla](https://www.trendhunter.com/trends/firefox-total-cookie-protection) and Scroll, an ad-free browser, launched the Firefox Better Web with the Scroll beta program. The two organizations originally entered into a partnership last year to test whether some users would prefer to pay a small price to avoid ads when browsing. The new beta program will give users access to the Firefox tacker-blocking features while also using providing an [ad-free experience](https://www.trendhunter.com/trends/creator-mode) through Scroll's technology. The Firefox Better Web with Scroll beta program will cost users $2.49 for the first six months, and users can endlessly browse while [avoiding ads](https://www.trendhunter.com/trends/digital-clutter). Following the initial six months, users will then have to pay a fee of $4.99 each month to access the service. Overall the beta program is listed at an accessible price that may appeal to consumers. Image Credit: Mozilla ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Ad-free Browsing:** The Firefox Better Web with Scroll beta program offers an ad-free browsing experience, disrupting the traditional online advertising model. - **Subscription-based Browsing:** The beta program introduces a subscription-based model for browsing, opening up opportunities for businesses to explore alternative revenue streams. - **Ad-blocker Integration:** The Firefox Better Web with Scroll beta program integrates ad-blocking technology, presenting opportunities for businesses to create innovative ad-free browsing solutions. ### Industries Being Reshaped - **Internet Browsers:** The Firefox Better Web with Scroll beta program impacts the internet browser industry by providing a subscription-based ad-free browsing experience. - **Digital Advertising:** The beta program disrupts the digital advertising industry as it offers users the option to avoid ads by paying a premium. - **Subscription Services:** The introduction of the Firefox Better Web with Scroll beta program creates opportunities for subscription service industries to offer ad-free browsing as a value-added feature. ## Related on Trend Hunter - [Enhanced Privacy-Focused Browsers](https://www.trendhunter.com/trends/privacy-pro.md) - [Incognito Web Browsers](https://www.trendhunter.com/trends/duckduckgo-1.md) - [Privacy-Focused Web Browsers](https://www.trendhunter.com/trends/total-cookie-protection.md) - [Secure Mobile Browsers](https://www.trendhunter.com/trends/firefox-total-cookie-protection.md) - [Browser AI Control Tools](https://www.trendhunter.com/trends/global-toggle.md) - [Web Browser-Focused Rebate Programs](https://www.trendhunter.com/trends/rebate-program.md) - [Data Collection Trackers](https://www.trendhunter.com/trends/data-tracking.md) - [Anonymized Email Services](https://www.trendhunter.com/trends/email-extension.md) - [ADHD-Friendly Browsers](https://www.trendhunter.com/trends/sidekick-2.md)