# Logo-Free Botanical Juices The New Firefly Juice Feature Botanical Illustrations on Its Bottle By Mishal Omar | Published 2017-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/firefly-juice References: [fireflydrinks](https://www.fireflydrinks.com/) & [thedieline](http://www.thedieline.com/blog/2017/5/26/firefly-bottle) The new Firefly juice, titled 'Superfly,' was created with the help of one of the world's most influential mixologists Ryan Chetiyawardana. The juice itself comes in an Aronia, Grapefruit, Cascara & Redcurrant flavor that is enhanced with notes of wormwood, kola nut and green coffee – essentially functioning as a [distinct alcohol-free cocktail](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails). Due to its extensive use of [botanical ingredients](https://www.trendhunter.com/trends/fentimans-botanically-brewed), the creative agency B&B Studio designed the bottle's branding in a way that reflects the product's formulation. The branding is inspired by old botanical illustration books, while its ingredients are also listed in a similar aesthetic on the bottle. The fact that the new Firefly juice does not have a logo allows for more intrigue in the eyes of the consumer, while its professionally formulated ingredients allow for a distinct flavor profile that experiential food lovers will enjoy. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 44% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Botanical Branding:** Opportunities for companies to incorporate botanical illustrations and designs in branding for products with botanical ingredients such as juices and teas. - **Alcohol-free Cocktails:** Growth potential in the market for non-alcoholic drinks like Firefly's 'Superfly' featuring unique ingredients and flavor profiles. - **Minimalist Branding:** The rise of minimalist branding in the food and beverage industry, where products can stand out on shelves without relying on logos or traditional branding methods. ### Who This Affects Most - **Beverage:** Companies can leverage botanical ingredients and creative branding techniques to create unique non-alcoholic beverages to appeal to health-conscious consumers looking for experiential drinks. - **Design:** Design agencies have an opportunity to create botanical-inspired branding for products with natural ingredients, using old botanical illustration books as inspiration. - **Hospitality:** Opportunities for bars and restaurants to incorporate alcohol-free cocktails, like Firefly's 'Superfly,' into their menus to cater to non-drinkers or people wanting to cut back on alcohol consumption. ## Related on Trend Hunter - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [Botanically Brewed Canned Cocktails](https://www.trendhunter.com/trends/zero-proof-cocktails.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Fiery Non-Alcoholic Spirits](https://www.trendhunter.com/trends/talonmore-drinks-company.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md) - [Garden-Fresh Mocktail Kits](https://www.trendhunter.com/trends/mocktail-kit.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)