# Upscale Drink Rebranding B&B Studio Reveled a Luxury New Brand for Firefly Drinks By Madison Mackay | Published 2018-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/firefly-drinks References: [dexigner](https://www.dexigner.com/news/30676) Botanical beverage company '[Firefly](https://www.trendhunter.com/trends/sofabrain)' teamed up with B&B studio to [redesign the branding](https://www.trendhunter.com/trends/flora1) of the brand's classic Firefly drinks. After the new design for 'Superfly' was released -- which featured a disappearing logo -- the brand decided to reflect its commitment to natural extracts and re-establish botanicals as the heart of its products by creating a label that shows off the purity of the ingredients with detailed illustrations. The brand also took on a new slogan 'Revitalizing Botanical Drinks' that will be written on every bottle, along with a new color pallet that was create to appeal to a more grown-up crowd. Offering a new modern and sophisticated design, Firefly drinks plans to reach a larger audience by marketing the product in a more adult language -- branding its products as the perfect mix for alcohol. Image Credit: Firefly, Dexigner ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Rebranding:** Opportunity for botanical beverage companies to elevate their brand image and tap into the upscale market through sophisticated and modern redesigns. - **Natural Extracts:** Potential for brands to emphasize the purity of ingredients and highlight the use of natural extracts to attract health-conscious consumers. - **Adult-targeted Marketing:** Possibility for beverage companies to position their products as mixers for alcoholic beverages and target a more mature audience. ### Sectors Adopting This - **Beverage:** Opportunity for the beverage industry to revitalize their brand image and capture a new market segment by implementing luxury rebranding strategies. - **Graphic Design:** Opportunity for graphic design companies specializing in food and beverage to offer their expertise in creating detailed illustrations and modern packaging designs for botanical drinks. - **Alcohol:** Potential for the alcohol industry to collaborate with botanical beverage brands and promote their products as unique mixers for creating sophisticated cocktails. ## Related on Trend Hunter - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md)