# Lifesaving Bike Lights The Firefly Bike Light Makes Night Riding Safer By Michael Hines | Published 2010-02-12 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/firefly-bike-light References: [gizmag](http://www.gizmag.com/illuminate-yourself-firefly-bike-light/14150/picture/110417/) & [student.designawards.au](http://student.designawards.com.au/) Riding a bike at night was a dangerous endeavor before the [Firefly](https://www.trendhunter.com/trends/lightweight) bike light came along. Now it’s as easy as 1,2, see! The Firefly bike light is an awesome protective invention. The light [senses traffic](https://www.trendhunter.com/trends/garmin-varia-rearvue-820) and illuminates the rider, at the same time it flashes an LED light to make the rider more visible. Couple that with some power ports, and you have a sure fire winner here. The Firefly bike light isn’t in production yet. It’s just an entry into the Australian Design Award - James Dyson Award. Hopefully the awards take notice and lavish praise on this excellent idea. I’m trusting you Aussies. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 11% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Nighttime Biking Safety:** The Firefly bike light is improving safety for cyclists riding at night. - **Smart Bike Technology:** The innovation in the Firefly bike light is an example of advancements in smart bike technology. - **Sustainable Transportation:** The Firefly bike light supports the trend towards using bicycles as a sustainable form of transportation, making it safer and more accessible. ### Sectors Adopting This - **Bicycle Manufacturing:** Bicycle manufacturers have the opportunity to incorporate smart bike technology, like the Firefly bike light, into their products to improve safety and appeal to consumers. - **Sporting Goods Retailers:** Sporting goods retailers can sell the Firefly bike light to their customers as an accessory that enhances safety while riding at night. - **Smart City Initiatives:** Cities can invest in and promote smart bike technology, like the Firefly bike light, as part of their smart city initiatives to encourage sustainable and safe means of transportation. ## Related on Trend Hunter - [Omnidirectional Bike Lights](https://www.trendhunter.com/trends/vis-lightpool-taillight.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Illuminated Bike Helmets](https://www.trendhunter.com/trends/lightweight.md) - [Award-Winning High-Performance Bike Lights](https://www.trendhunter.com/trends/highperformance-bike-light.md) - [Space-Saving Cyclist Lights](https://www.trendhunter.com/trends/rydesafe-headtube-bike-light.md) - [Crank-Powered Bike Light Helmets](https://www.trendhunter.com/trends/wnd-helmet.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Featherweight Bicycle Lights](https://www.trendhunter.com/trends/featherweight-bicycle-lights.md)